The Iron Triangle Articles

Is One Of These 3 Reasons Why You Still Don’t Have Your Own Local Website?

I love small businesses; the people behind them are intelligent, creative, hard working, and focused! But I worry when I see them working harder than they have to on every aspect of their business.
They’re wearing all the hats and making things happen as best they can, yet they haven’t begun marketing online with a website. Having their own websiteplus give them a whole new world of customers.
Why don’t they have a website? These are the 3 reasons I’ve come across…

1. They don’t know what to do.

They’ve been in business long enough to know there’s always a steep learning curve with something new – the technical details, the marketing details, the necessary insider info.
Very true. A real amateurish-looking, poorly laid out website can do more harm than good. A website should be more than one page filled with ads. Building a website is something that can be learned and some aspects of it are easy, but it takes time. Which leads to objection #2.

2. They don’t have the time to mess with it.

They don’t have time to learn what to do, time to get it going, time to keep it going.
Agreed. That’s why there are companies like mine that specialize in setting up your website and even keeping it updated if you want.

3. They can’t afford to.

Their business is just starting off or they’re not in the position to afford “luxuries” like a website.
A website is a necessity today and I would argue it’s better to get it up as soon as possible so it can help bring in clients. People like to check your company out online, it gives them more of a sense of who you are, and they like to buy online. A website means customers are global, not just local, and that should tell you your chance to profit from your website can far outweigh the cost of getting a website designed and “put up”.

I hope it doesn’t sound like I’m harping, but adding the online component to your business is so important. It gets me jazzed because I know how to put it all together and make it work for you.

The Iron Triangle Articles Video Marketing

YouTube Marketing For Business Owners

In case you do not know, YouTube is an online video media storage website that allows visitors to upload and watch videos for free, and local business owners like yourself are starting to understand how much YouTube marketing will benefit their business.

Founded in 2005 by a few guys who say the amazing power that a video service would provide, YouTube has grown immensely, boasting over four million visitors in it’s first three months – and still grows even more today! On top of this, the typical YouTube user stays to watch videos for 15 to 30 minutes each day.

Seeing how valuable all of these visitors and video creators have been to the success of YouTube, Google purchased the website for $1.65 billion in 2006. This means that the world’s biggest and arguably best search engine has teamed up with the largest online video provider, which gives you the local business owner an immense advantage with YouTube marketing strategies.

In fact, according to the current statistics, YouTube is now up to 490 million unique visitors each and every month, and all added together these users are spending over 2.9 billion hours a month watching videos! The amazing fact is YouTube has grown bigger than popular sites like Craigslist, Blogger, eBay, and even MySpace!

And with technology also growing at such an astounding rate, YouTube marketing strategies can use High-Definition videos that show a true-to-life representation of your products and services, which entices more viewers to come check you and your local business website out.

So I can hear you ask: This is all well and good, but how does this apply to Internet Marketing?

With all this rapid growth, now is the time to take advantage of the video trends and create your own Youtube marketing strategy, thinking how you can best utilize video in your business. For instance, most local business owners that have taken the leap use YouTube advertising to spread their marketing message and drive targeted traffic back to their website. Just think of the increase in both sales and new customer clients coming your way due to seeing your videos on YouTube – you really do need to start using video today!

Now to begin using YouTube marketing to your advantage doesn’t mean you have to spend a lot of money – remember, YouTube hosts your videos for free! However you do need to consider what video software you want to use to create these videos, as well as what you want to use to capture your video message. It is true you can use your Smart-Phone to take video, but in my own experience a decent digital camcorder that can record HD video formats is a great investment.

After you obtain the needed items, here are some ideas on using YouTube marketing for your own local business:

Text sales pages into video content

Whenever I am faced with a long sales page I tend to scroll to the end of it pretty quickly. There is just too much to read and most of it is just not interesting enough. It would be much better to use one of the best kept YouTube marketing secrets and that is to convert the text sales page into a video sales page.

Moving content engages better with the viewer. Nobody likes to read so much text, but if you have a voice in the background or even a demonstration of the product you are promoting then you are giving out a great visual experience.

People are naturally visual people, having grown up with the cinema and television. We love to watch video content so do not be afraid to create videos.

Video testimonials

Have you ever received feedback in written form for any of your services? If so then go and dig these out because you can turn them into video testimonials. You show the text on screen and speak out loud the testimonial. This could be added of course to your video sales page.

Video articles

Do you publish articles or any kind of written content? Again this is a great candidate for YouTube marketing video content. Turn those dry text articles into video articles and get them loaded up onto YouTube.


Ever given a presentation to an audience? Well now is the time to take the video camera out and film your next one. You can load this footage onto YouTube of course as part of your YouTube advertising strategy, but why not package it up into a product also. You can sell this on your website or on a DVD.


You need to imagine how a YouTube marketing video strategy is going to benefit your business. Do you really want your competitors to get ahead? Try turning those dry text based sales pages or articles into online video content and watch your profits climb.

The Iron Triangle Articles

If Your Customers Are Not Reading Your Emails These Are The Reasons Why…

Emailing your past customers and potential clients is a very important tool you can use to bring in more people to your physical business. Your emails can also keep your company name front and center so people don’t forget about you and what you offer.

But with the number of emails people get these days and knowing they don’t read half of what lands in their in-bins, it becomes more important than ever for your emails to stand out.

That doesn’t mean using spammy subject lines or misleading titles to lure people in. It means using subject lines that have certain trigger words in them. This is crucial because if they don’t even open your email, there’s zero chance they’ll act on what’s inside.

The emails need to be formatted in such a way as to make them easier and quicker to read. There are simple things you can do to make the layout of your emails more inviting to read.

Did you know there are certain words you should not use in your emails or it will cause them to land in your subscribers’ spam folders? It’s pretty easy to avoid these words if you know what they are.

Your emails must have a purpose. Before you send one, make sure it has a call to action. This can be anything such as purchasing during your sale, contacting you for more info, visiting your website to do xyz, or coming in to your store in person for the abc event.

Writing emails is not that hard but crafting them so they stand out and get opened because the subscriber likes your emails is something else.

If you’d like to know my secrets to emailing success, just pick up the phone and call or simply contact us here.

Social Media The Iron Triangle Articles

The 7 Reasons Social Media Is Important To Your Local Business

Good grief, not another thing you have to learn about and try to figure out when you’ve already got so much going on with your small business?!

Yet social media really is something you should give heavy consideration to using because social media can be really good for your business.

Here are just 7 of the reasons why:

1. You can give instant killer support. Turn your occasional unhappy customers into raving fans by dealing with them directly, quickly, and in a satisfactory manner.

2. It offers ways to get your name out there and keep your name out there. Don’t get forgotten or left behind; offer discounts or limited-time offers or whatever works for your particular company. It’s all about branding.

3. Social media also offers you a chance to show a bit of the face behind the brand. This means a lot to people.

4. It’s another way to be found – you might not be found on the first page of a Google search if you’re a little guy competing against the big guys, but you can be seen when you use social media.

5. Social media gives you targeted traffic. The ones who stick around are the ones interested in your product and company.

6. Consider social media a much less expensive way to advertise/market!

7. It allows your customers a chance to communicate with you using their preferred method. Conversations are real and valuable.

If you need help setting up a Facebook fan page or want to know the social media do’s and don’ts, I’d be happy to help. Please contact me with your needs and let’s get you benefiting from social media as soon as possible!

SEO & SEM The Iron Triangle Articles

SEO: What Is It?

Search Engine optimization is commonly called SEO. This process involves having your website rank good on natural search results. This is also known as organic search results. It simply makes the website friendly to the search engines. The main goal of SEO is that your website is on the first page in the top position of the natural search results. Search Engine Optimization requires specific tasks that you need to complete to get the rankings you desire to get your web pages to return results from the search engines.

If you are new to this process, you probably have many questions about why your website should be optimized for search engines. Let’s start by explaining Search Engines, and give you the knowledge that you need to succeed.

Search Engines: What Are They?

The type of search engines that we are explaining in this situation, are web search engines. These search engines are used for looking up information on the World Wide Web. We type in terms or sentences that explain what we are searching for into the engine and it will give a bunch of results to choose from. These results are information that is related to what we had searched for. The results will include web
pages, files, video, and even images.

There are certain things that need to occur before these results can be brought up. The search engines need to already have this information in their database. The information that is put together is done by programs that browse web pages on the World Wide Web automatically. The programs mentioned above are named spiders, bots, or web crawlers. These programs analyze web page content by using algorithms. The data that is received is then stored in the index database of the search engine When we conduct a web search, the search engine looks into its index database for information that best match what we are looking for, and displays them on the search engine results pages (SERPs).

3 Major Search Engines Today:

The three most commonly used are Google, Yahoo, and Bing.

Google is the most common. It has by far the biggest market share and around 91% was shown in the end of the year 2010. That stat was concluded by the Stat Counter global Stats. The search engine named Google is owned by the company Google Inc. Google was founded Sergey Brin and Larry Page in the year 1998. It then became a corporation that was publically known in the year 2004.

Yahoo had a 4 % market share near the ending of 2010. It is the second commonly used search engine on the web today. It was founded by David Filo and Jerry Yang in 1994 and is owned by Yahoo Inc. It was incorporated in the year 1995. In the middle of the year 2009, Yahoo and Microsoft told the world that Bing will start to power Yahoo Search. The change to Bing has been seen in Canada and also the USA.

Bing, that was known in the past as Windows Live Search, MSN Search, and Live Search is Microsoft owned. This search engine was launched in the year 2009 and had around a 3 % market share in the end of the year 2010. This was also noted by Stat Counter Global Stats. The move of Yahoo Search to Bing is known to be completed by the year 2012; which means it will be worldwide.

Search Engine Optimization: The Beginning

The beginning of SEO started around the middle of the 1900’s. This occurred when webmasters discovered the potential value of having web pages show up on results that were being search for. They started sending URLs to the engines, which made their pages be able to be indexed. The name itself, Search Engine Optimization was first heard of and put to use in 1997. It was on the Multimedia Marketing Group website.

The early search engines relied on keyword density and keyword meta tags, and thus it was easy to manipulate rankings. You simply had to put the targeted keywords into the meta tags and insert those keywords lots of times into the content of webpages. This was great optimization
for the search engines.. This process was not good for user experience, and that is why measures were taken to keep this type of manipulation from occurring on search engines.

In the year 2004, there were many undisclosed factors put into ranking algorithms to help decrease manipulation. Google, Yahoo, and Bing; being the top search engines do not like to disclose the factors used in the algorithms that they use to help rank web pages. Google, says that they rank their web pages by the use of over 200 various factors.

SEO: Why Do It?

Webmasters learned that when they had their web pages show up on the top of the search results. The higher that the results were; the better. You may be wondering what the value is that they saw; well let me explain.

The more visible and higher ranked that web pages are; the more traffic that they get. The more traffic that a page gets also means more chances to make sales of, affiliate sites, advertisement, and many other things.

Factors of SEO:

Two types of factors that impact Search Engine Optimization. They are named On-Page SEO Factors, and Off-Page SEO factors.

On-Page SEO factors are mostly defined by keyword density, headings, links, and Meta tags that are on a webpage. They also look for site structure. SEO was typically about getting targeted keywords onto a page and place your keywords in for good rankings.

Off-Page SEO factors are external links and are currently more vital than the On-Page SEO factors. The links that come from other sites are crucial when ranking good on the search engine results pages. The quality and quantity of the links that are going towards a site and what they contain is what the algorithms look for when they are ranking web pages. It is important to get high quality sites to link to your sites.

The algorithms have grown up since then and realized that keyword density does not have as much value. The content on a web page must be high quality and well written. The keyword that is targeted should be in the content but not overdone without keyword stuffing. Keyword stuffing is now a thing of the past and will be reported as spam on the web.

SEO & SEM The Iron Triangle Articles

Get The Grading You Need With Online SEO Training

Are you looking for information about organic search engine optimization? Here in this blog, we will tackle the different aspects, fundamentals and other points of interest about organic search engine optimization. Many readers and enthusiasts find that this blog is a great place to start if you are new to the subject.

We provide detailed resources like photos, articles, videos and links that may be of good use for those who want to make a more detailed study about it.

Creating a website does not just involve mechanical abilities motor proposal; it engages an elaborate combine of more than 200 variables woven into the fabric of a world wide web location. It is tough to accomplish this kind of task without a formal, proven methodology and powerful proprietary devices. The key data on this sheet includes how to arrange both you and your location for a seek motor trading crusade.

The most important SEO tilt given in online SEO training is to choose keywords wisely. There are a couple of pieces you will need to proceed through in alignment to correctly choose keywords. primarily, you should brainstorm for keywords. Most people can make a short or long list of keywords they would want to use to find their own location.

seek engines function with spiders, or web crawlers, that crawl through websites and find those that have phrases most nearly equivalent the phrases in the search bar of the browser. Keywords in sheet names, sheet descriptions, and what web designers call META tags were the ones that the search motor arachnids looked for.

Today, seek motors use a number of factors to grade their results. So if you deal patio furniture and you have connections to your location from pool companies and gardening websites, this is a good signalalal that your site boasts value data recommended by other professionals.

Online SEO training can guide you so you could select keywords wherein most expected you will get a higher grading. Visit us online

Author is an associate editor for SEO Course Online. We offer Learn Search Engine Optimization India & it can also be onlilne other than SEO Institute at New Delhi NCR, Hyderabad, Mumbai and Bangalore.

What do you think of the organic search engine optimization website? Let us know your thoughts and comments by leaving a reply on our entries or by sending us an email. We would love to hear from you.

If you feel we missed an important update, let us know and we’ll be happy to create a post!

SEO & SEM The Iron Triangle Articles

If It’s So Easy and Free Why Should I Hire Someone to Do My Local Search Engine Optimization?

We will take a look at local search engine optimization in the following article. It is a good place to start if you are new to the subject. There is a lot more information available for those that want to make a more detailed study.

If It’s So Easy and Free Why Should I Hire Someone to Do My Local Search Engine Optimization?

Submitted by: Mike Gates

Local Search Engine Optimization is necessary for the web owners who would like to promote their product or service to the people. Now, even google search engines highlight the local businesses through search engines. For example, you can find out the best hotel in California through search engines. When you type the keyphrase ?best hotels in California? many sites will be listed in the results page. And the hotels will be listed with its map, direction, address, URL etc. Thus local search engine optimization is favoring the local businesses.

While Google, Yahoo and Bing claims the local search engine optimization as a simple process, in reality it is not so. Throughout the world, many small businesses have come online and it is very difficult to catch the top spot in search engine results page. It is tough to compete with the millions of businesses and bring your site to the top of the search engine results page. So, it is necessary for the small businesses to take the help of SEOs who offer local search engine optimization service.

Local Search Engine Optimization is a big process and you have to implement several optimizing technique in your site. Every minute thing should be clearly handled as getting the site in the top of the search results very important. Since it takes more days to analyze and research the activities of search engines, the best person to optimize your site is local search engine optimizers.

Local SEO Company offers various services. Their first job is to list your company in the local directories such as Yelp, Insider Pages, Citysquares etc. where many people visit to gather local information. SEO Company?s also chooses the best directories like yellowpages and superpages and add your company?s profile there. Through these sites you can bring visibility to your business. They design geographic location for the local business through google webmaster?s tool (free tool offered by the google). They list your site in various popular directories like Google Local Business Center, Ask Business Search etc.

The main area of local search engine optimization is keyword creation. The experts know how to show your site in the search result page. Only short tailed keywords will get good response in search engines. So, if you own a hotel at San Francisco, then highlight your site with the keywords ?cheap hotel San Francisco?. The service or product of a local company can also be reached to the people through local community. Now you have websites for all local communities through which you can reach the people of the desired place.

Some small businesses people who are not doing well in the business give false messages through forums and other sites which is not the organic way of developing the list. Local listing should not provide false information to the users which may diminish the quality of your business and affect the ranking in search results.

So, instead of trial and error process, you can straight away approach a local search engine optimization company to enhance your business.

About the Author: Local Search Engine optimization is very different from doing simple SEO. You should hire someone for doing that.


Permanent Link: hope this article has given you new insight on the subject and given you some things to think about. Although there is nothing new under the sun, the information that you have just finished reading is presented in a fresh and interesting way.

One thing is for sure, information on this subject is available all over the Internet and this article is one of many articles available on the subject. We love writing on this subject and have presented our point of view. Feel free to look around and explore our site for more local search engine optimization information.

SEO & SEM The Iron Triangle Articles

Site Map for Permanent Result

Do you want to be updated with the latest news about search engine optimization specialist? Do you want to be the first in line about the developments on search engine optimization specialist? Are you itching to get up to the minute information?

This blog will have the information that you need that is fresh from the source! You can subscribe to our feeds or you can join the mailing list, so you can make sure that you are in with the times, and ahead of everyone!

Sitemaps are not a new for search engine page, but this is the rule for website to showing the updates about website and service. This is the better way for showing results on website that is the part of best Web design practices on the use of permanent results for showing the sitemaps by search engines, Hire SEO Specialist for online methods and selection of services are more important. This program are necessary to make a clarification that give result from your interested in sitemaps mainly that is important for search engine optimization with different point of view, from the better way of internet business concept sitemap only, by the development of website using this important service Google Sitemaps uses a special and different ways (XML) format that is different from the ordinary html sitemap for human visitors.

On the search engine page there is use of regular methods are not conform show better result, use for the every type of process and type of website ,use of link building and techniques use for permanent show the web page results, with better Guaranteed SEO Services techniques .

Using sitemaps on searching result for web page that give the better techniques and many benefits, not only easier performance of website but showing the important value navigation and better visibility this is showing the result with keywords by search engines. The most important and valuable terms related to Sitemaps that is give the opportunity to inform search engines and inform valuable information for visitors immediately about any changes on your site and also this is important for search engines will give the update information pages but certainly the changes will be indexed faster, and if your properly use of sitemap function that is different way for website performance.

Hire SEO Expert for optimization of your site and use the expert methods for properly working of your site with proper ways of Guaranteed SEO Services, when you have a sitemap and submit it to the bring search engines to your site. On the using methods of expert guidance that is result for Sitemaps can even help with messy internal links by the use of website terminology and web pages that cannot be reached and increase your website value , SEO terms are important for Google and website after completing the site the work is started about optimization of website .

On the new site using the sitemap submission on search engine page that is show the valuable content for visitors and success of website, site map are helpful for verified results and likely that soon sitemaps will become the standard way of crawling of sitemaps submitting a site to index the sitemaps will not make the standard Web and will continue to increase. In the website development techniques the use of sitemap and another process on search engine page are important and use of service.

Follow the rules of content optimization with also fundamental concept of website performance and with development of using the technology guidance and using the valuable process of using the concept of sitemap, and important service of search engine optimization.

For Pay per Click Advertising and Affiliate Marketing Campaign Hire SEO Specialist Here we provide you search engine marketing services that will help you to get your online goals with Local SEO Expert .visit:

If you found this article insightful, please let us know. It’s your feedback that keeps us motivated to dig out the details. If there are any other issues you would like to see us addresses, again, just let us know and we will include them in future articles and newsletters.

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SEO & SEM The Iron Triangle Articles

Finding the Best SEO Service Within Your Means

Best search engine optimization is quite a popular subject, and you will find some information in the article below. This should help you get started on your search for information. I hope you find the article relevant, and that you will share it with others. Do let us know what you think about the article.

Internet users have a tendency of only recognizing the websites that appear at the top of the rankings in search engines. It is therefore of the essence that businesses hire the service of an SEO service to ensure that the businesses’ websites appear on the first page of results. This will lead to an increase in the online traffic that heads to the business site. Consequently, the increase in traffic will translate into the proliferation of revenues as a high percentage of visitors to the site make purchases. However, this can only be achieved if the business hires a professional SEO company to boost its site’s rankings.

The key to achieving exceptional results is hiring the most suitable SEO service at the most affordable rates. Sometime back, a great majority of commercial enterprises ran on a stringent budget and therefore lacked adequate finances to hire a professional SEO services. To make matters worse, the employees in such businesses also lacked the skills to undertake the project on their own. This is no longer the case. These days, there are numerous companies out there offering search engine optimization services affordably. For that reason, businesses should make certain they carry out wide research on the companies they intend to hire.

Identifying the most suitable SEO service is no easy task. Regardless of how appealing an offer by an SEO company sounds, it is advisable to examine all the available options carefully before making the final verdict. Therefore, the question begs: how does a company identify affordable search engine optimization services on the Internet? They can begin by posting their conditions on communities, forums or social networking platforms such as Twitter. This is a highly effective strategy as SEO companies have a tendency of hanging around there. Most of the SEO businesses obtain some of their clients there, and they would be happy to offer competitive prices.

In addition to determining the price at which an SEO service offers services, businesses should also make inquiries on the reputation of the SEO Company regarding its experience and competence. The goal here is not simply hiring the cheapest search engine optimization service; the objective is to hire the best SEO service and to do so at reasonable prices. Taking all these above factors in to consideration enables a business to hire an SEO company that offers a package that will impel the business to extraordinary heights.

Grizzlee Solutions is experienced and writes articles on Search Engine Consultants UK, SEO Services UK, Search Engine Consultants, Search Engine Ranking, SEO Web Design Services etc.

You can never have too much information about such an important issue. Do you agree? Are you feeling better informed about the options you have? When all around you are scratching their heads, it’s a great feeling to have clear vision and know which direction you are heading.

If the above article helped your understanding of best search engine optimization please pass on the word about our site. We would like to help everyone gain a better understanding of the options they have available.

Advertising & Branding The Iron Triangle Articles

Why Local Internet Marketing Matters to Small Businesses

Do you feel that your lack of information about local internet marketing is preventing you from making a key decision? So many people run into this: you have a key decision to make but don’t have enough information to make it. I recently came across the article below and it discusses local internet marketing in more detail than I have read before.

The key issues are discussed in detail and, there is even a list of important things to watch out for. Trying to make decision with only half the information can end up being quite costly. I hope you will find this article as helpful to you as it was for me.

Why Local Internet Marketing Matters to Small Businesses

Submitted by: Michael Bryksa

A couple years ago things were getting along well in Calgary. Business was on the rise. People had money to spend. Malls were all filled up and you?d rarely see a vacancy unless they were renovating or redesigning the store. Restaurants lined up the streets. Boutiques were everywhere. In short, the economy was booming.

Then the year 2009 rolled around and the term ?recession? came into the public consciousness. Restaurants were forced to shut down. Boutiques hung down their clothes and closed up shop. Many entrepreneurs gave up being entrepreneurs and took to finding a steady, full-time job, if there were still any. But not everything closed up for good. Some businesses proved the recession is no more than a small hurdle and that they are here to stay. What are they doing different?

They are engaged in local internet marketing.

The owners of these small businesses figured a long time ago that traditional marketing was no longer cutting it. Plus, traditional marketing is expensive. Local internet marketing on the other hand is cheap?almost free?and it provided just the right kind of exposure needed for a small business without throwing away a dime and a penny.

Local internet marketing is the use of online marketing strategies that target local, relevant customers. These days local internet marketing is essential for just about any type of small business it allows them to compete with larger corporations in terms of advertising without spending as much. It also helps get the word out about their businesses. Some even go so far as to say that local internet marketing is the future of business marketing.

Local internet marketing shot up in popularity several years ago when public behavior began showing drastic changes. More and more people were spending more and more time on the internet. Some folks didn?t mind not having a TV in the house as long as there?s a phone cable leading directly to their bedrooms. If people spent more time surfing than watching late-night shows, why advertise on TV? Local internet marketing was the answer small business owners had been looking for so long.

There are numerous ways for your business to engage in local internet marketing. For example, you could start with Twitter Local, a small desktop application designed to filter tweets by geographic location. Twitter is one of the most popular and widely-used social media service right now. So if you?re operating in Calgary, you could target local prospects using Twitter Local, and that is exactly what local internet marketing is all about.

Other options are Yahoo! local business listing, local business review websites, online Yellow Pages, Google web services such as Google Analytics, etc. You?d be hard-pressed to run out of local internet marketing ideas if you really take your time to look for them.

Small business owners should learn to thrive and utilize local internet marketing to the fullest extent. Invest a couple of hours every day to try and learn the ropes, and trust me when I say you?ll be reaping the generous rewards in no time at all.

About the Author: Calgary Internet Marketing is a great resource of up-to-date online marketing strategies and techniques for service professionals and small business owners in the Calgary area. Feel free to visit the website at Calgary Internet Marketing for more info on consultation services. Or you can simply visit the website simply for more related articles on online marketing.


Permanent Link: can never have too much information about such an important issue. Do you agree? Are you feeling better informed about the options you have? When all around you are scratching their heads, it’s a great feeling to have clear vision and know which direction you are heading.

If the above article helped your understanding of local internet marketing please pass on the word about our site. We would like to help everyone gain a better understanding of the options they have available.