Search Engine Optimization (SEO) can be an intimidating term for regular people. Small business owners and emerging entrepreneurs often wonder how to use SEO to increase their website traffic and generate leads. We compiled some quality information about SEO and how to use SEO for regular people like you, no Computer Science degree required!
Business Insider gave us these keys to understanding and effectively using SEO:
Keywords, keywords, keywords!
You should be conscious of placing appropriate keywords throughout every aspect of your site: your titles, content, URLs, and image names. Think about your keywords as search terms — how would someone looking for information on this topic search for it?
The title tag and page header are the two most important spots to put keywords, PC World notes.
BEWARE: Putting ridiculous amounts of keywords on your site will get you labeled as a spammer, and
search engine spiders are programmed to ignore sites guilty of “keyword-stuffing.” Be strategic in your keyword use.
Flash might look pretty, but it does nothing for your SEO. According to the Search Engine Journal, “Frames, Flash and AJAX all share a common problem – you can’t link to a single page… Don’t use Frames at all and use Flash and AJAX sparingly for best SEO results.”
“If you absolutely MUST have your main page as a splash page that is all Flash or one big image, place text and navigation links below the fold,” the post continues.
Your content needs to be fresh — updating regularly and often is crucial for increasing traffic.
“The best sites for users, and consequently for search engines, are full of oft-updated, useful information about a given service, product, topic or discipline,” MarketingVox explains.
One way to ensure that your site gets new content on a frequent basis is to integrate a blog. “Get the owner or CEO blogging. It’s priceless!” the Search Engine Journal suggests. An executive blog is an excellent way to reach out to your clients, create more opportunities for internal and external linking, while giving your site a more personal voice.
While ITIM Interactive Media is proud to offer professional SEO Consultancy Services, we want you, no matter what your budget, to better understand and integrate SEO strategies into the way you do business. Contact us to let us know how we can help you increase your Google rank, generate more leads, and create more business for you!
You can view an additional 7 SEO Basics from Business Insider by clicking here.