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Social Media The Iron Triangle Articles

The One Secret That Will Place You Ahead Of Your Competition

Every business has competitors and yours is no exception. Let’s say you have a nice little ice cream shop and your biggest competition is just around the corner. So how do you sell more ice cream than him?

The secret is to add online marketing.

Here’s what you do if you’re a smart ice cream shop online marketer:

You have a website because people search online for types of ice creams shops, where they’re located, and if there are any coupons or specials available. Really!

You get a Facebook fan page up and offer a shot at a contest prize if they “Like” you and spread the word to their friends.

You get on Twitter and gather followers who are waiting for you to tweet about Twitter Only specials and other sweet tweet deals.

You ask people to tweet, email, or fill out an online order form with your bulk ice cream orders or special ice cream cake orders so you can have it all ready and waiting for them when they come in.

You ask for interaction on your website in order to build community. What’s your favorite flavor? What flavors would you like to see us offer? Tell me what your favorite creation of mix-ins would be? Should we have a karaoke night once a month?

You collect email addresses with a special form on your site and market to these people who are interested in your ice cream shop and your brand of ice cream.

Do you think your competitor is doing this? Probably not. That’s why it’s a great way to get ahead… way ahead.

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Social Media The Iron Triangle Articles

The 7 Reasons Social Media Is Important To Your Local Business

Good grief, not another thing you have to learn about and try to figure out when you’ve already got so much going on with your small business?!

Yet social media really is something you should give heavy consideration to using because social media can be really good for your business.

Here are just 7 of the reasons why:

1. You can give instant killer support. Turn your occasional unhappy customers into raving fans by dealing with them directly, quickly, and in a satisfactory manner.

2. It offers ways to get your name out there and keep your name out there. Don’t get forgotten or left behind; offer discounts or limited-time offers or whatever works for your particular company. It’s all about branding.

3. Social media also offers you a chance to show a bit of the face behind the brand. This means a lot to people.

4. It’s another way to be found – you might not be found on the first page of a Google search if you’re a little guy competing against the big guys, but you can be seen when you use social media.

5. Social media gives you targeted traffic. The ones who stick around are the ones interested in your product and company.

6. Consider social media a much less expensive way to advertise/market!

7. It allows your customers a chance to communicate with you using their preferred method. Conversations are real and valuable.

If you need help setting up a Facebook fan page or want to know the social media do’s and don’ts, I’d be happy to help. Please contact me with your needs and let’s get you benefiting from social media as soon as possible!

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SEO & SEM Social Media The Iron Triangle Articles

SEO, SMO, All Services Related to Internet Marketing by IT Staff

These are tough times. And many of us are feeling it in our wallets. But .. No matter how tough times are, we can’t forget the basics. And seo services firm definitely is one of the basics. And, without the basics taken care of, how can you get started?
Below is one of the best articles we have ever read on the subject. It lays everything out nicely, it’s easy to read, and, understand, it touches on all of the key issues, and, best of all, when you have finished reading it, you will definitely know which is a very good direction to take given your circumstances.

One way to ensure visitors click on ads is to create clickable images that will take visitors to a description page of your product. Use text that is for related work and step for those new to running a web business. When you have a good looking and effectively working site, you will not have as much work to for well techniques use of development of internet IT-staffing related business from online advertising on the most popular you more can find on reputable selection of internet marketing websites, you on websites you to find yourself a well received and reputable website to promote yourself on that give yourself a lot of great exposure. Be sure attention and offering the service for time to advertise on the use of IT staffing.

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Bookmark our website and please come back and visit us soon. We have other articles, just like the one above, which will be sure to get your mind looking at seo services firm in a completely different way.

Why not sign up for our email notifications so that you can be informed immediately we post the latest information? Please share your feedback and add to the growing debate on seo services firm: there are thousands of readers waiting to read your thoughts.

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Social Media The Iron Triangle Articles

Use Social Media Marketing for Small Businesses

These are tough times. And many of us are feeling it in our wallets. But .. No matter how tough times are, we can’t forget the basics. And online marketing firm definitely is one of the basics. And, without the basics taken care of, how can you get started?
Below is one of the best articles we have ever read on the subject. It lays everything out nicely, it’s easy to read, and, understand, it touches on all of the key issues, and, best of all, when you have finished reading it, you will definitely know which is a very good direction to take given your circumstances.

Where potential customers once turned to a phone book to find someone selling what they wanted, now they search online. And, what they turn up are profiles on Facebook, webpages and SEO marketing results. The primary source for contact information is not print media anymore. It?s electronic. You need both a strong, attractive webpage and profiles on as many social networks as possible.

Your first priority is to sit down with your marketing department. Are they familiar with these techniques? How many of them are they utilizing and what kinds of results are they garnering? Data like that is indicative of what you?re doing and what you should be doing. If your current marketing strategy isn?t bringing the web traffic and customers to your site, you need to rework it.

Remember, your goal is brand development and name recognition. When your target audience thinks about what you?re selling, your company needs to be the name they associate with it. Social media and SEO are the best tools available to you for making that happen. A combined approach has proven to be the key to modern successful marketing. You can lean more heavily on one or the other, if you?re more comfortable with that or feel it showcases you in the best way, but it?s recommended to apply both strategies.

One additional strategy you should consider is to hire outside consulting. They can help your existing staff get up-to-date on what has proven successful and what other firms are doing. Whether you choose to move your online marketing outside the company or just get some assistance, you can get a great deal of help from a good consulting firm.

ABOUT LADDER UP

Ladder Up has been in business since 2006. Its founder, Angela Rodenburgh gained her wealth of marketing experience working with a large industrial distribution firm. During her time there, she worked with numerous agencies, seeing where the weak spots were in their strategies. With Ladder Up, Ms. Rodenburgh has created an integrated marketing services agency that succeeds where others fail, offering essential services for today?s businesses.

Whether your company serves business-to-business or consumer clients, Ladder Up can help you achieve your goals. Find out more internet marketing companies at online.

This is by far one of the best articles we have seen recently. We hope you enjoyed reading it. Each year it seems that somebody comes out with a new take on an old problem, however, this is the most interesting way to look at it that we have found.

If you have some tips on online marketing firm that you would like to share with our other readers, please leave your comments. We would welcome your input into the discussion.

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SEO & SEM Social Media The Iron Triangle Articles

Integrating Social Media Optimization (SMO) and Search Engine Optimization (SEO)

Thanks for stopping by our website. Are you fed up of getting mediocre information, when you have put so much effort into getting the best? We are one of the leading sources of information on search engine optimization seo so you are definitely at the right place.

Have a read of the article below… we are sure you will find it dots all the ‘i’s’, and crosses all the ‘t’s’. On our site we strive to provide the most up-to-date information. Remember that you read it here first, and please tell your friends.

Integrating Social Media Optimization (SMO) and Search Engine Optimization (SEO)

Submitted by: Richard D S Hill

Whether you want or have a simple brochure website, a more sophisticated content managed website, a blog site or an ecommerce website, then, if you want to be found online, Search Engine Optimisation is essential as it’s the most cost-effective way to deliver loyal customers to your website. Search engine optimization is also vitally important as it is estimated that 85% of all new visitors to a web site originate from the major search engines, so every business needs to have a search engine optimisation campaign that allows their customers to find them. Improved search engine placement from effective website optimization means more business.

Social media optimization (also known as SMO or social SEO) has become more and more important with the growth or Facebook, Twitter and other social networking sites and focuses on driving traffic from such sites. It’s a form of viral marketing (or PR as ww used to call it!). Social media optimization covers such things as social media features added to your content such as RSS feeds, social news and sharing buttons, commenting on blogs, participating in discussion groups and posting status updates on social networking profiles.

In fact SEO and SMO have become inextricably linked as social media creates links and ‘likes’ which are important signals to the search engines. Google has this view about the impact and importance:

“Our goal at Google is to get you the most relevant results as quickly as possible. But relevance is about relationships as well as words on webpages…….The beauty of +1?s is their relevance?you get the right recommendations (because they come from people who matter to you), at the right time (when you are actually looking for information about that topic) and in the right format (your search results)……. Soon we may also incorporate other signals, such as your connections on sites like Twitter, to ensure your recommendations are as relevant as possible.”

One of the most common objections about user-generated signals is that they are easy for SEO ‘experts’ to ‘fake’ and, certainly, nothing is perfect, but think how many ways Google has to justify your profile is tied to a real human being account when they track your footprint across the web and maybe you’ll think again. Certainly their grasp of technology and statistics and their massive computing power will make it very difficult and social signals will surely not have the same impact on search results for all searches. If there is no strong social footprint Google will almost certainly ‘normalise’ the impact on rankings and fall back on the rest of its 200+ signals.

The “900 lb gorilla” of social media is, of course Facebook with over 800 million signed up profiles with 713.6 million unique visitors (May 2011) and 500 million daily users. Facebook is, of course, linked up with Bing, Microsoft’s search engine to show ‘Likes’ when you are logged in. All the Microsofts sites had 905 million unique visitors (May 2011) and Bing now powers Yahoo search too, so, all in all, the non Google group have some powerful stuff.

Google has had many attempts at social media – Google Answers, Google Bookmarks, Google SearchWiki, Google SideWiki, Jaiku, Google Wave, Google Buzz all of which have failed and/or been withdrawn. Now however it has Google+ and the +1 button. This allows it to compete with Facebook and their Like button and Twitter’s tweet button.

Social media is having a significant effect on search engine optimization and Google needs to be in the social game as well as search so that Facebook and other sites where consumers and buyers share or may share information do not ‘eat its lunch’. So Google+ is important to Google. Google+ still only has 43 million daily users, but Google also has search users and, in May 2011, Google became the first ‘site group’ to surpass 1 billion unique visitors globally in a month. Since August searches for users logged into their Google Accounts have displayed public Google+ posts from people in their circles as search results alongside web pages. If it’s a link it shows up like any other Web result but the person who posted it is displayed underneath it.

For businesses the impact of social media on search has, clearly, been more obvious on those that are consumer facing but this month Google+ added ?Pages for Business? and also launched an extension to AdWords to let people +1 your page from your advert as a way to help your it stand out from the crowd and help your long term organic search visibility. This could be a game changer and afffect not just B2C but also B2B. There are some great ideas about how businesses can use it on Business 2 Community.

There are some issues as the page is quite difficult to remember which is not exactly memorable, you can’t integrate with any YouTube channel or blog you may have nor with Google Places, you cannot ‘circle’ users without them circling you first, there does not appear to be any possibility of multiple admins for the page, there seems to be little verification control – there’s no claim your business procedure like there is with Google Places for example, Google Analytics is not yet integrated and the API is still quite limited. But then it’s early days and no doubt Google will sort out much of this soon.

You can see that there is a lot going on and that SMO is just going to become more important.

So what should you do?

Recognize that search engine optimization is now at least partially dependent on social media optimization for many businesses, whether you like it or not.

Read our Social Media Marketing 1 – 3 newsletters from 2009, they are still relevant.

Also check out where you can become involved. Our “List of the top 750 social networking sites and tools” has not been updated in ages so there are some broken links, but it’s till a useful resource.

Engage in social media. Set up pages on relevant sites like Facebook, Google+, LinkedIn and Twitter. Add your ‘social streams’ to your website in an integrated way.

Help your site and content to travel by making tagging and bookmarking your site easy, with social sharing buttons. Of course, if you don’t have good content that people want to share………

Consider, depending on how interactive your site is or could be, adding Disqus, Facebook Connect and other social implants.

About the Author: Richard Hill is a director of E-CRM Solutions – a web design and internet marketing agency and has spent many years in senior direct and interactive marketing roles.E-CRM helps you to grow by getting you more customers that stay with you longer.

Source: www.isnare.com

Permanent Link: http://www.isnare.com/?aid=1159553&ca=InternetThis blog started out as a simple repository of basic information, then it grew to be a place on the web that is dedicated to search engine optimization seo. We thank everyone who contributed to our blog and also the people who painstakingly take time to read and comment – to make our site the best that it could be.

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Social Media The Iron Triangle Articles

Posting On Twitter For Your Business

Twitter For Business

Posting on Twitter has become very popular among millions of people these days. According to a survey, there are between 5 and 10 thousand people join the social site on a daily basis. If you add it to the hundreds of millions of members it has now, then you’re staring at a huge opportunity. This is the very reason why a lot of businesses have gotten into the Tweeter bandwagon in promoting their ventures. They just can’t let go of an awesome chance. In the following, let’s talk about this and decide whether the site can truly be of any help.

First, what’s Twitter again?

Some define it as a microblogging site while some say it’s an instant messaging system that is made available to the public. Both are acceptable definitions as it does allow free expression of thoughts that people in the cyberspace can see. The posts on Twitter are called “tweets” which can be done as often as you want but are limited to only 140 characters. When you follow someone on the network, you read his or her tweets. When he or she follows you, then he or she reads yours. Hence, it can provide a fluid means of communication among a huge number of people.

There are a lot of ways on how posting on Twitter can help your business, here are some of them:

One, go through the preliminaries. Build an account and add a photo. People would like to see you so put a face on that name.

Two, when you post to Twitter, make sure that you don’t just express your own thoughts, you must let others talk too. Ask your followers some questions. You’ll be surprised at how amazing the social site can be when it comes to gathering of opinions.

Three, follow the right people. This can open up a lot of opportunities for you. For one, you can learn a lot from the tweets of reputable folks. Also, the chances of them following equally great minds are big so it’s also a terrific opportunity for you to get to follow more credible people. If you win any of these people’s attention or respect, it can absolutely spell a huge difference in your business.

Four, make your tweets humane and personal. Just because you own a business doesn’t mean you should always do business talk. You must be able to share your human side to your followers. The goal of joining Twitter is to make the public feel that you belong– that you value connections and relationships. You will never be able to get this message across unless you learn to speak like everybody else.

Posting on Twitter can truly be helpful for your business if you know how to do it right. Joining the site opens multiple opportunities not just in creating and nurturing relationship with your target market, but also the society as a whole. If you haven’t used it as a platform to promote your venture yet, perhaps this is the time to do so.

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Social Media The Iron Triangle Articles

Social Media Marketing: Myths Busted!

If you have been online for a while now, or have been listening to the news, you have probably heard of Social Media Marketing and also have a pretty good idea that it is pretty important for your business in today’s economy. However, you have probably also heard or believe one (or perhaps all!) of the following five myths:

Myth 1: Social media marketing is free.

True, you can create an account for free on Facebook, Twitter, YouTube, Pinterest and even Tumblr for free – but there are two concerns you must consider. First, don’t believe the hype “if you build it, they will come…” That’s great for the movies, but online it’s digital business suicide – creating an account and then doing nothing with it will get you zero results. Second, you must consider the time-cost to properly setting each of these Social Media platforms up correctly, as well as following through with the necessary steps required to get the best possible results.

So what does Evanne Schmarder recommend?

A strong plan will include assigning responsibility, creating content, exploring productivity tools, monitoring your outreach, building relationships, putting in place and measuring key performance indicators, etc. Social media marketing must be nurtured, grown, picked, and pruned — shaped and reshaped to deliver the highest yield possible. That takes time, and time is money.

Myth 2: I’ll get a neighborhood teenager to handle my social networking, they know the ‘net.

Okay, I admit it – teens today are very tech savvy, and many know much more than their parents and other business adults do about computers and the Internet. However, beyond having a teen show you the basics such as developing a good profile, how to search for your audience (referred to as friends or followers) and gaining knowledge of their recommended tips for an easier experience, you really must take the reigns in order to properly build your online brand and message. Remember: only you know your business truly, and when it comes to what Social Media messages are going out, you should ensure only the best is shared – hipster teens aren’t all that interested in helping you build a solid business.

Myth 3: If I get involved in social media marketing the ‘haters’ will hijack my marketing message.

My favorite quote regarding this topic is this, “Whether you have good, positive publicity or bod, negative publicity, at least you’re popular!” Truth is it isn’t the negative review or comment that you should worry about, but it is the way you respond to them that truly matters.

In fact, if you publically respond to the negative comments professionally, you have the chance to win the customer back, or at the very least, show that you are honest and open with your Social Fan-base.

So what is the reason these comments occur?

According to the 2011 Harris Interactive/Right Now Customer Experience Impact Report, the way you handle complaints can determine your customer’s satisfaction. In fact, 26 percent of dissatisfied customers that do not give you the opportunity to right a situation in person share their view of the experience on a social media network.

Myth 4: I built a Facebook page therefore I’m a social media marketer.

As big as Facebook is, it isn’t the one-and-only Social Media platform you should be focusing on! Doing your research and finding the Social Media outlets that your customers are using to congregate is the best way to obtain the optimum social value. But you must consider this:

Social media marketing — on Facebook and elsewhere — is not a ‘set it and forget it’ tool. It takes commitment, tenacity, time, and strategy to identify the best platforms for your business, consistently engage your target market, and develop business-driving relationships.

Myth 5: Using ‘friend-farms’ to buy ‘likes’ and ‘followers’ will build my business.

Here is the honest truth: Yes, you will pump up your social media numbers, and it may look very impressive – but it doesn’t convert into sales! Why?

It’s the same as sending a promotional email to an unqualified list. It’s dead on arrival, no matter how many addresses you send it to. You’d be much better served building your following by sharing relevant content, interesting news, and an occasional marketing message.

In order to read more of Evanne’s answers, please visit her blog entry.

So let’s review:

  • Social media sites are free to join, but your time investment must be considered.
  • Teenagers are great for helping you learn the basics of Social media websites but they shouldn’t become your online business consultant unless they have the proper experience.
  • Haters and angry customers do exist, but instead of worrying when and if you will get a negative post, focus on how you will respond in order to win this customer back.
  • Knowing how to build a Facebook Fanpage is great, but it isn’t enough to merely build it – you must ensure you are going where your customers go to socialize online.
  • Friend-farms are not the best business investment – unless you want to inflate both your numbers and your ego.