Social Media The Iron Triangle Articles

Use Social Media Marketing for Small Businesses

These are tough times. And many of us are feeling it in our wallets. But .. No matter how tough times are, we can’t forget the basics. And online marketing firm definitely is one of the basics. And, without the basics taken care of, how can you get started?
Below is one of the best articles we have ever read on the subject. It lays everything out nicely, it’s easy to read, and, understand, it touches on all of the key issues, and, best of all, when you have finished reading it, you will definitely know which is a very good direction to take given your circumstances.

Where potential customers once turned to a phone book to find someone selling what they wanted, now they search online. And, what they turn up are profiles on Facebook, webpages and SEO marketing results. The primary source for contact information is not print media anymore. It?s electronic. You need both a strong, attractive webpage and profiles on as many social networks as possible.

Your first priority is to sit down with your marketing department. Are they familiar with these techniques? How many of them are they utilizing and what kinds of results are they garnering? Data like that is indicative of what you?re doing and what you should be doing. If your current marketing strategy isn?t bringing the web traffic and customers to your site, you need to rework it.

Remember, your goal is brand development and name recognition. When your target audience thinks about what you?re selling, your company needs to be the name they associate with it. Social media and SEO are the best tools available to you for making that happen. A combined approach has proven to be the key to modern successful marketing. You can lean more heavily on one or the other, if you?re more comfortable with that or feel it showcases you in the best way, but it?s recommended to apply both strategies.

One additional strategy you should consider is to hire outside consulting. They can help your existing staff get up-to-date on what has proven successful and what other firms are doing. Whether you choose to move your online marketing outside the company or just get some assistance, you can get a great deal of help from a good consulting firm.


Ladder Up has been in business since 2006. Its founder, Angela Rodenburgh gained her wealth of marketing experience working with a large industrial distribution firm. During her time there, she worked with numerous agencies, seeing where the weak spots were in their strategies. With Ladder Up, Ms. Rodenburgh has created an integrated marketing services agency that succeeds where others fail, offering essential services for today?s businesses.

Whether your company serves business-to-business or consumer clients, Ladder Up can help you achieve your goals. Find out more internet marketing companies at online.

This is by far one of the best articles we have seen recently. We hope you enjoyed reading it. Each year it seems that somebody comes out with a new take on an old problem, however, this is the most interesting way to look at it that we have found.

If you have some tips on online marketing firm that you would like to share with our other readers, please leave your comments. We would welcome your input into the discussion.

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