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The Iron Triangle Articles Video Marketing

Want to grow your business more than ever before? Try videos!

Many small businesses are learning that using videos on their website gives positive results.

This is because videos shows the business owners as an expert in their field, helps build their brand name, and introduces the business to new customers in a fun and engaging way. Videos are also used to provide important information, offers customer testimonials from real people live on screen, and shows the real business owners behind the brand name. And these videos in turn creates trust, drives traffic, and increases sales.

With all these benefits, how can YOU use videos to grow your own business? Below are five proven methods that work when using videos on your website:

CUSTOMER TESTIMONIALS

By using real customers who are giving their own honest and candid feedback, you obtain a greater amount of trust than those who hire actors to read written testimonials (or worse, provide fake information in hope of getting more sales). This trust is called social proof, and with it you will sell more products and/or services.

VIDEO INTRODUCTION

This method is a very powerful one, as long as you follow one simple rule: be brief! No one wants to sit through 10 to 20 minutes of the store’s history lessons and the like. Instead, think of this introduction as your elevator pitch about your business, keeping it to three minutes or less. The best time we’ve found for today’s short attention spans is sixty-seconds to deliver your introduction.

VIDEO WALKTHROUGH

Unlike the introduction video, the walkthrough video is used to show your website visitors the page navigation and search function so that they may be able to find exactly what they are looking for. Also make sure that you show how they can get to your contact page or area so that they may ask questions or leave feedback.

HOW TO VIDEOS

When people are searching for information the number one videos that are watched are the “how to” kind. For proof of this simply look at HowCast which holds over 100,000 videos all showing how to do something – and they are making that number larger every day. What you can do is show your potential customers how to purchase the best product based on their needs, or even how to use your products correctly. As long as you are providing helping content your customers will love you for it, and word of mouth will grow.

QUESTIONS & ANSWER VIDEOS

Any business that has been open for at least a year has a list of questions they are asked all the time, over and over again. Provide great customer service by filming yourself answering these questions. Not only does this show the customer that you care but you also will cut down on your email responses as well.

So as you can see, placing videos on your website can and do have a tremendous influence on your business. But please be aware that there is more to video marketing and video SEO that you should know in order to get the greatest impact from your media efforts.

We at ITIM Interactive Media would love to help you realize the full potential of using video and would love to discuss it further with you. Please feel free to contact us or leave a comment below.

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The Iron Triangle Articles Video Marketing

YouTube Marketing For Business Owners

In case you do not know, YouTube is an online video media storage website that allows visitors to upload and watch videos for free, and local business owners like yourself are starting to understand how much YouTube marketing will benefit their business.

Founded in 2005 by a few guys who say the amazing power that a video service would provide, YouTube has grown immensely, boasting over four million visitors in it’s first three months – and still grows even more today! On top of this, the typical YouTube user stays to watch videos for 15 to 30 minutes each day.

Seeing how valuable all of these visitors and video creators have been to the success of YouTube, Google purchased the website for $1.65 billion in 2006. This means that the world’s biggest and arguably best search engine has teamed up with the largest online video provider, which gives you the local business owner an immense advantage with YouTube marketing strategies.

In fact, according to the current statistics, YouTube is now up to 490 million unique visitors each and every month, and all added together these users are spending over 2.9 billion hours a month watching videos! The amazing fact is YouTube has grown bigger than popular sites like Craigslist, Blogger, eBay, and even MySpace!

And with technology also growing at such an astounding rate, YouTube marketing strategies can use High-Definition videos that show a true-to-life representation of your products and services, which entices more viewers to come check you and your local business website out.

So I can hear you ask: This is all well and good, but how does this apply to Internet Marketing?

With all this rapid growth, now is the time to take advantage of the video trends and create your own Youtube marketing strategy, thinking how you can best utilize video in your business. For instance, most local business owners that have taken the leap use YouTube advertising to spread their marketing message and drive targeted traffic back to their website. Just think of the increase in both sales and new customer clients coming your way due to seeing your videos on YouTube – you really do need to start using video today!

Now to begin using YouTube marketing to your advantage doesn’t mean you have to spend a lot of money – remember, YouTube hosts your videos for free! However you do need to consider what video software you want to use to create these videos, as well as what you want to use to capture your video message. It is true you can use your Smart-Phone to take video, but in my own experience a decent digital camcorder that can record HD video formats is a great investment.

After you obtain the needed items, here are some ideas on using YouTube marketing for your own local business:

Text sales pages into video content

Whenever I am faced with a long sales page I tend to scroll to the end of it pretty quickly. There is just too much to read and most of it is just not interesting enough. It would be much better to use one of the best kept YouTube marketing secrets and that is to convert the text sales page into a video sales page.

Moving content engages better with the viewer. Nobody likes to read so much text, but if you have a voice in the background or even a demonstration of the product you are promoting then you are giving out a great visual experience.

People are naturally visual people, having grown up with the cinema and television. We love to watch video content so do not be afraid to create videos.

Video testimonials

Have you ever received feedback in written form for any of your services? If so then go and dig these out because you can turn them into video testimonials. You show the text on screen and speak out loud the testimonial. This could be added of course to your video sales page.

Video articles

Do you publish articles or any kind of written content? Again this is a great candidate for YouTube marketing video content. Turn those dry text articles into video articles and get them loaded up onto YouTube.

Presentations

Ever given a presentation to an audience? Well now is the time to take the video camera out and film your next one. You can load this footage onto YouTube of course as part of your YouTube advertising strategy, but why not package it up into a product also. You can sell this on your website or on a DVD.

Conclusion

You need to imagine how a YouTube marketing video strategy is going to benefit your business. Do you really want your competitors to get ahead? Try turning those dry text based sales pages or articles into online video content and watch your profits climb.