Categories
The Iron Triangle Articles

3.75 Methods to Fast Track Your Marketing Using OPC (Other People’s Credibility)

If you’re new to marketing and you have no following and no list, how can you get started?

Common advice is to gradually, over time, build yourself up to become an authority. You write a lot of articles and post them to your blog, you’re super active in social media, you make videos, and generally you slog away until finally people begin to notice you and buy from you.

Yeah. That’s a lot of fun.

But who says you have to start at the bottom and work your way up?

Wouldn’t it be great if you could borrow the credibility, charisma and social following of more established marketers?

Let me tell you a story:

Michael was a totally average, ordinary guy. He didn’t stand out in a crowd. In fact, Michael was actually kind of boring. Sure, he was a nice person. But when you met Michael, there was nothing about him that made him special. Five minutes after he left a room, everyone forgot he’d even been there.

Then one day Michael got a job working directly with the Governor. He appeared with the Governor at special events, at press conferences and on the news.

Suddenly, Michael was a fascinating guy that people wanted to talk to. They called him just to ask his opinion or seek his help. They wanted to be friends, to invite him to parties, and to brag about being his friend.

What happened? Michael was still very much the same guy. The only difference was that he appeared with someone who held a great deal of sway with others. The Governor was what you might call a “big shot” in his “niche.” And because he was seen with the Governor, Michael was suddenly perceived as being a “big shot” too.

And this is how you fast track your own success in whatever niche you’ve chosen online.

The first step is to have something to say. Hopefully you are something of an expert in your chosen niche, or you at least know enough to promote your chosen products and create content.

The next step is to associate yourself with the people in your niche who already have a following. Without going into terrific detail, here are 3.75 ways to do exactly that:

1: Write Round-up Posts

You’ve most likely seen blogposts that go something like this: “20 Online Marketing Experts Give You 20 Ways to Make $1,000 Cash Fast.”

There’s more going on with those posts than meets the eye.

The person who compiles the methods from experts is getting their own share of credibility simply by being associated with these names.

The experts will often promote the blogpost on their social media accounts. These means more traffic and more exposure.

And if you’re just starting out, it is entirely possible to write your first round-up without interviewing any of your experts.

If you are new to your niche, it might be difficult to get experts to respond to your request for their solution to your topic.

What you can do instead is search their own posts and find what they recommend, then write it up in your own words along with a link back to their original post.

Once this is done, email them to let them know how much you respect their opinion and that you will be posting their idea with full credit back to them in your blogpost. They will almost never tell you NOT to do that, but if for some reason they don’t want you to, this is their chance to say so.

Then once you publish, let them know the article has gone live in case they want to promote it.

Once you have your first round-up under your belt, it will be much easier to get experts to respond for your next expert’s roundup by showing them your previous post.

Here are the steps to doing a round-up blogpost:

Round-up posts are great for building relationships with other bloggers and influencers because you get at least 5 points of contact with each one.

That’s plenty of opportunity to build rapport which will come in handy later.

And your posts are chock full of association with experts, taking you to expert status in the eyes of your readers.

2: Guest Blogging

If you’re getting less than 250 website visitors a day, then believe it or not, your priority should be writing for other people’s blogs.

They have the traffic and they have the credibility with their readers. Your job is to write them a great post that adds tons of value and by doing that, get some of their readers to follow you over to your blog.

Find blogs in your niche that take guest posts. Write an awesome article for them and include a relevant free offer in your bio box. What’s a ‘relevant’ offer? Something directly in line with the topic of the article. For example, if the article is on commercial cat toys, the freebie might be directions for making cat toys from stuff lying around the house.

Done right, you can also mention the freebie inside the article, too, if the site allows this. Readers click your link for the freebie and sign up to your list.

Guest blog on as many popular sites as you can within your niche, and people will start to recognize your name and assume you are an authority they should pay attention to.

Okay, now that I’ve given you the plan for guest blogging, let me also give you a reality check – depending on your niche, the plan I just outlined might take a lot of time, effort and no’s from blog owners. Some niches are overrun with people who want to guest blog. And when bloggers in those niches haven’t heard of you, they generally don’t feel a real need to let you guest post unless you do a VERY good job of selling yourself.

But there is a backdoor method that works really well, and it’s built upon #1 above. Remember the round-up posts we talked about?

Once you’ve done a few round-up posts, go back to your round-up of experts and contact each one, asking to guest post. Offer to write a post on a topic that their readers are passionate about. Not what you’re passionate about, but THEIR READERS.

This is key to any guest post. Hopefully what their readers want to read overlaps with what you want to write about and promote.

Check their site carefully to see if there are guest post guidelines. If there are, follow them meticulously.

Here’s an example email you might customize and send to blog owners:

“Hi Joe,

Thank you so much for joining my recent roundup post, your input was invaluable.

Today I was visiting your website (again!) and I wonder if you accept guest posts?

If so, I have 3 ideas for a guest post that I would love to submit to you.

Thanks so much,

Be sure to have your ideas ready to go. Give them the working title, introduction, outline and approximate word count of each.

If they choose one, get the article back to them within the week. Some blog owners will have you format and upload the article yourself while others will prefer to do it themselves. Remember to include any photos.

And most important of all, remember to include your author bio. This is where you’ll convert their readers into your own subscribers, usually by offering something totally relevant to the article and free for subscribing.

Keep your bio to 50 words or less and write it in the third person. Tell the reader what to do, how you can help them and include your link. If possible, include a photo of yourself, your credentials, and something that makes them smile such as a quirky detail about yourself.

3: Get Booked on Podcasts

Find the podcasts in your niche and get yourself booked on them.

Create a list of prospective podcasts, looking for the podcasts that are a good fit for your topic.

You can start this process with a simple Google search using your key term plus the word “podcast.” Pay attention to their social media following, reviews and any requirements for getting yourself interviewed.

You can also find relevant podcasts through your LinkedIn connections, inside Facebook Groups, with a BuzzSumo Keyword Search, on trending Apple Podcasts and so forth.

In addition to approaching podcasts one on one, you can also use a service such as PodcastGuests.com which puts podcast producers and hosts in touch with guests like yourself. Create a powerful profile and get the paid version to be promoted to their subscribers.

Pitch your prospective podcasts by showing the value you have to offer their audience. What makes you stand out in your niche? What can you talk about that is interesting to the audience and also helps you to get new subscribers and customers?

Don’t be super-salesy here. Your goal is to show them what you can do for them and their audience. And don’t forget to tell them you’ll market their podcast on your platforms as well.

Follow up as needed to get booked. Make sure you have your messaging down before you appear. And don’t forget to mention your website and your free offer at least three times during the podcast. The host will often do this for you if you arrange it ahead of time.

And by the way, some of the experts from your blogpost round-ups and your guest blogging will also be podcasters, so don’t forget to ask to be their guest as well.

3.5 Publish a Book

Notice I said “publish” and not “write”. Remember #1 above? Now you’re going to do it in book form.

Once you have several round-up posts in your portfolio, you will also have relationships with many of your experts.

This is when you choose a topic that merits an entire chapter from each expert. Our earlier example of, “20 Online Marketing Experts Give You 20 Ways to Make $1,000 Cash Fast” could work for this as well, although I might change it slightly to, “20 Online Marketing Experts Give You 20 Ways to Make $1,500 Every Month.”

Approach your 20 or so experts and propose your book idea. You might even become an affiliate for the products they will promote in their author boxes inside your book. And you might also do live interviews that book buyers get access to for free.

If you really want to make it simple for your experts to participate, do an interview with each one. Have the interviews transcribed, and then convert each one into a chapter. This will take some rewriting, but you can always outsource it if necessary.

3.75 Next Level Thinking

Conversely, you could combine the interviews with the chapters and turn this into a monthly membership as well. The key here is to make the interviews highly relevant and cut out all the fluff. Good interviewing and excellent editing will help with this. Remove the small talk, the umms and ahhs, and keep a fast pace of awesome content that hold the listeners and readers spellbound.

Charge $10 or $20 or more each month, do one interview each week, and then promote the heck out of it. Personally, I would keep the monthly membership cost low and always act as the affiliate for the special offer your experts will make at the end of each interview.

Be sure the interviews contain PLENTY of great info on their own. This should be 90% content and only 10% selling. But what a great system for someone who is just starting out!

Categories
The Iron Triangle Articles

Goodwill Giving During Quarantine Gets Customers

During this Coronavirus pandemic, you might consider taking a two-pronged approach:

First, continue to sell your products and services.

Second, give far more than you usually do.

Hold An Online Course For Free

If you can hold online classes that help people right now and you don’t charge for them, here’s what will likely happen:

Some people will take the classes or watch the videos or whatever it is that you’re doing and feel a little bit better about their situation. You did something good, so be happy with yourself.

For other people, this will be an introduction to you and your work. They will get to know you, like you and join your tribe. They might buy something from you now or they might buy later. But you are expanding your tribe and your customer base which is always a good thing.

Some of those people will tell others. Depending on what you’re offering, it’s entirely possible there could be a viral effect. (Marketing-viral, not virus-viral.)

Your current customers will appreciate what you’re doing and you’ll build more goodwill with them.

And former customers who might still be on your list or your social media platforms can be brought back into your tribe.

The downside? I can’t really think of one, other than this will take you some time and effort to put together. But then again, if you’re stuck in self-isolation, odds are you have plenty of time and perhaps not much else to do.

What kind of content can you offer for free?

That will depend on your niche, of course. Anything that relieves stress and anxiety, such as yoga classes or meditation, is great.

Anything that can show people how to add to their income right now, or to get along better when their entire family is stuck at home, or to distract them from what’s happening is great.

Anything that makes them better in some way, that gives them a new skill or better confidence or new ways of thinking can be awesome.

Think about what you want to give right now, with little thought to what you might get back, and then get busy.

It could be cathartic for you, too.

Categories
The Iron Triangle Articles

Maybe The Super Successful Aren’t As Smart As We Think

Most people who achieve extraordinary success are not extraordinary themselves. We might think they are geniuses, but it turns out they are typically of average intelligence.

What makes the difference, then, if it’s not how smart they are?

Most successful people simply hang in there. There’s no trick or secret formula. It’s a matter of deciding what you want, starting, and then never stopping until you reach your goal.

This explains why nearly all successful people have had a number of failures.

Countless self-made millionaires have declared bankruptcy multiple times.

Inventors first find tens and hundreds of ways something won’t work until they find the method that will work.

Online marketers will try a dozen things before they find the one that works for them.

Failure is an integral part of becoming successful. You can call it ‘paying your dues’ or getting your education. The bottom line is, as long as you keep going towards your goal regardless of how many times you stumble, you’ll inevitably be successful.

Successful people also tend to be arrogant. If you think of someone who comes from a background of poverty, and yet declares he will start and run a business that earns him millions of dollars, he’s going to sound arrogant.

Aspiring to do the ‘impossible’ will always make you sound arrogant, at least until you do it. It took arrogant people to figure out how to transmit voices from one place to another, to learn to fly through the air and go to the moon, and to create the first real medical cures.

Everything great that’s ever been accomplished has been done by someone who sounded to others as though they were arrogant.

I imagine the first person to declare they would make a vaccine against influenza viruses sounded pretty arrogant.

Yet now we make flu vaccines against four different viruses every year, and pretty soon that number will be five once they have the vaccine for COVID-19.

Another thing successful people do is learn to use the talents and abilities of other people. It’s rare indeed that anyone has a major success in online marketing without the help of many other people.

Think of yourself launching a product – odds are the information you’re putting into the product is a combination of what you’ve learned from your own experimentation, as well as what you’ve learned from others. You might use writers and tech people to help you put the product together, to create the website, sales pages and emails and so forth. You’ll be using JV partners and affiliates to get the word out, as well as asking your customers to tell others via social media. It’s a team effort.

Lastly, successful people think of themselves almost as gods who are able to direct their lives and make things happen. They never choose the victim mentality, no matter what happens. They know they are in charge of their lives, their futures and their success. This gives them the confidence to make connections, move mountains and get things done.

To sum up, successful people aren’t necessarily geniuses; they’re just tenacious. They don’t mind failing repeatedly to become successful. They can be arrogant in their goal and act like they are a god in directing their own lives. They welcome plenty help from others, too. And isn’t that the best lesson of all, that no matter what we’re going through, what our goals are and whatever our challenges might be, that we can always turn to others for help.

Categories
The Iron Triangle Articles

CoronaPhoenix

CoronaPhoenix

Or…

What is a Marketer Supposed to Do when Everyone is FREAKING OUT about a World Pandemic and the Economy is in the Toilet?

Are you a Phoenix in the making? I certainly hope so.

Greek mythology tells the tale of a huge feathered creature with talons and wings, its plumage radiant and beautiful. The Phoenix lived for 500 years before it built its own funeral pyre, burst into flame and died, consumed in its own fiery inferno.

But soon after, the mythical creature rose out of the ashes in a transformation from death to life.

This story of rebirth has been retold countless times throughout history, but my favorite version is from Egypt. 

In Egyptian mythology, the Bennu was a self-created being that played a part in the creation of the world. This large heron-like creature flew over the waters that existed before creation, landing on a rock and issuing a call that determined the very nature of creation.

Two of Bennu’s titles were, “He Who Came into Being by Himself,” and “Lord of Jubilees”, referring to the belief that Bennu periodically renewed itself like the sun.

The name Bennu is also related to the Egyptian verb wbn, meaning “to rise in brilliance” or “to shine”.

When you rise like a Phoenix from the ashes, you emerge from a catastrophe stronger, smarter and more powerful than before.

And when you issue a call like the Bennu, you determine your own nature of creation.

Thanks to the pandemic, we are now going through a time unparalleled in the last 101 years.

Add in the presence of the internet, and this time of change is unparalleled in all of history.

Now here’s your dilemma…

You can curl yourself into a ball and wail that the end is near. You are a victim of the time, the place and the circumstance. You had nothing to do with the creation of this pandemic, and yet it has changed your life for the worse. Your job is in peril or gone. Your social life is no more. You are trapped in your house or apartment, your savings are dwindling, your fear of getting sick and dying is commensurate with your age.

You are a victim of this time in history, and no one will dispute that.

But there is another path to take.

No matter what our circumstances, be they good or bad, we still get to choose how we view those circumstances and what we do with them.

No matter what happens today, no matter what’s in the news, no matter how long this lasts; as long as you remain healthy, you still get to choose how you will think, feel and act. While others are excelling in their victim roles, you can choose to be the Phoenix and the Bennu.

You Can Both Rise from The Ashes
And Speak Your Destiny

You can make a decision that from this moment forward, you will use the very circumstances you are in to create a life for yourself that is ten times or even hundred times better than it was at the beginning of this year.

Every time there is a recession, a lot of people lose money and a few people become millionaires or even billionaires. These are the folks who recognize that with great challenge comes great opportunity, and with great adversity comes the potential for gains not seen in good times.

It’s up to you. Curl in a ball and I won’t think anything less of you. It’s what most people are figuratively doing, at least initially.

But if you choose to fly like a Phoenix or a Bennu, know that I am here to support you in every way possible.

Now then, if you’re still reading, I’m confident you have chosen the higher path.

And so let us begin…

A Quick Story…

When I was a kid growing up, the factory workers in the next town over went on strike. And because the factory employed half the people in the area, things got real tough real quick for everyone.

The strikers were scared and running out of money. Management was scared but acting tough. And nobody was spending money.

The local car dealers were especially hit hard and they couldn’t sell a single car during the strike. All but one of the sales people were so discouraged, they just sat around all day talking about how terrible things were.

But that one young guy didn’t sit around at all. He took advantage of the down time to personally visit every house on every street in our town and the next town over.

He’d knock on the door, smile real big, introduce himself, hand over his card and ask if someone in the house worked at the factory. If someone did, he would tell them how much he admired them for going on strike and how he was rooting for them, and to please let him know if he could do anything for them.

Often times this would result in a rather lengthy conversation, sometimes over a cup of coffee or a beer. Friendships were made. And unless they asked, he never once brought up new cars. Of course if they did ask, he was happy to tell them all about the new models that were coming in, should they ever be in the market.

Then he’d go to the next house and do the same thing.

He did get called a few times, usually by older folks who needed a little help or just a bit of company. And he did get invited to various birthday parties and whatnot by his new friends.

When the strike ended, the workers had a brand new 5-year contract and a big pay raise. And to celebrate their good fortune, some of them wanted a new car. Now who do you think they went to for that car?

People flat out refused to let any other car salesman help them. They’d patiently wait an hour or more just so they could talk to the young guy who knocked on their door to offer help when they were down.

That young salesman broke every single sales record that year and for the next decade, because he was there for his prospects when they needed a bit of encouragement.

Corona Virus

A Quick Question

I was watching a segment on late night television during the first week of March. They were interviewing people on the street about the coronavirus, and when they asked one man what the coronavirus was, he didn’t know.

I mean, he actually did not have a clue. While the whole world was talking about nothing else, he had never even heard of coronavirus.

So, here’s my question for you: If you didn’t know what was going on in the world right now, what would you do? Odds are you would keep doing exactly what you’ve been doing. And if that’s online marketing, you would simply continue with your online marketing.

And I can almost guarantee you that by doing what you’ve always done, you would still be making sales. Stop worrying that “this isn’t the time” and realize that this could be the best time ever to get a huge competitive advantage that you can benefit from for months and years to come.

Mindset

The Mindset that Defeats Fear and Incites Massive Action

I was once caught in the path of a HUGE storm. This was the sort of storm that snapped full grown trees in half or ripped them out of the ground. The kind of storm that removed your roof if you were lucky and removed your entire house if you weren’t.

And I was in its path with no way out.

I’d known fear before, but not this kind. This time I knew that something big, furious and totally out of my control was barreling down on me, and all I could do was wait.

That’s why, for a few minutes, I found myself curled into a ball on top of my bed. Because I was so numb with fright, I couldn’t even think straight.

But while lying there, I managed to start breathing again, and relaxing just enough to realize I wasn’t helpless. Not at all.

I started to put together a plan and pretty soon I was on my feet and coordinating my family on what to do.

Depending on where you are in the world, you’re somewhere in that storm. You might be waiting for it to get worse – a lot worse. And no one would blame you for curling up into a ball on your bed like I did. In fact, if this will help, you might set a timer for 30 minutes and do just that.

When the timer goes off, get up, because now we’ve got work to do.

The “economy” – whatever that means – is something you have no control over, so ignore it. Ignore the pundits who are wringing their hands and talking about financial crisis nonsense. Ignore the continuous gyrations of the various markets. Ignore the bellyaching that says we are in a recession. Instead, realize this:

You Are Your Own ‘Economy’

You are the one who will make or break your finances. You are the one who runs your world. You are the one steering your ship – no one else.

We don’t know how long this will last, but it’s an almost sure bet that you have at least 60 days to focus and achieve at least one BIG thing. This could be to add significantly to your bottom line, to produce a hot selling product with a massive launch, to learn a new skill that will pay off in a big way… whatever you want to do, you now have about 2 months to totally focus on it and get it done.

This is your chance to work on your business instead of working in your business. Working in a business is just maintaining it. Working on a business is growing that business.

Most people are going to waste this precious time. Don’t you be one of them!

2 to 12 months from now, things will be getting back to ‘normal,’ whatever that means. It might be a slightly different normal, and that’s okay. We will not devolve into some post-apocalyptic hellscape, so stop watching those kinds of movies.

Humans have survived pandemics for hundreds of years and likely longer than that. We always survive. We’re kind of like cockroaches that way. Nothing keeps us down for long. This is a brief hiccup in the space-time continuum that will give you stories to tell your grandkids.

Already China is beginning to get back to normal. All of their makeshift hospitals are closed. All 42 Apple stores are reopening. China is reopening theme parks. Cases have dropped sharply in Korea. And all over the world, scientists are working relentless to discover which treatments, drugs and vaccines will work against this virus.

Yes, it’s going to get worse in many places before it gets better. But if China and Korea can get out the other side of this, then so can we.

Know that some people have made their FORTUNES during the worst of times. You could be the next one, but only if you turn off Netflix and get busy.

People will be selling things during this entire covid-19 period. They will be selling day and night. And many of them will indeed make fortunes. Never before have we had so many captive people with so much time on their hands, surfing the net and looking for help, instruction and something to get their minds off what’s going on outside.

You can be reactive and react to what’s happening with a fearful mindset.

Or you can be proactive and lean into what’s happening with a hopeful, optimistic mindset.

With that in mind, here are 5.5 tips to help you succeed, whatever your goal might be:

Step 1: Program Your Subconscious

The time to position yourself for massive success when this crisis passes (and it will) is right now.

You’re most likely at home now with extra time, so let’s make the most of it.

The first step is to get your thinking where it needs to be. Focusing exclusively on the news and how terrible the situation is won’t help you to be productive in the slightest.

Limit news intake to once per day. Focus on what you want, not what you don’t want. This is such basic advice, but for most of us it’s the advice we need right now.

Start feeding your mind positive thoughts both night and day. Did you know that 90% or more of your actions come about because of the programming in your subconscious mind? And that the best way to program your subconscious mind is to do it when you’re sleeping, relaxed or paying attention to something else?

Find YouTube videos of affirmations that play for hours. Or you can find one you like that plays only for a short while and loop it so that it repeats over and over.

If you’re going to bed, turn the recording on loud enough to hear and quiet enough to sleep and let it run.

If you’re awake, play it in the background while you do other things. Again, play it loud enough to hear, but quiet enough that it doesn’t distract you.

It’s amazing the difference this one simple step can make.

Be grateful. Go through your day thinking of all the things you are grateful for. Make lists and read them aloud. Express your gratitude when you wake up and when you go to sleep.

These are such simple things, but over time they make profound changes in how you see the world and how you respond to opportunity in your life.

Step 2: Choose Your Point of View

I’ve heard from some marketers who are afraid to send out a promotion during this period because they’re worried they will look heartless.

I’ve seen other marketers who are taking this opportunity to promote their products as being exactly what people need right now.

Guess which marketers are making money?

If your competition thinks this is the right time to STOP email marketing or marketing of any kind, then that’s all the better for you.

It’s not rocket science to know that if you don’t send out emails and promotions, you don’t get sales. But I also understand that you don’t want to seem like a cold, heartless person who never stops asking for the sale, either.

Basic Email Rule: When it comes to email marketing, more is always better as long as your emails don’t suck.

While you will want to tailor and even reframe your promotions during this crisis time period (more on this in a moment) it’s important that we first talk about getting your point of view to the right place.

Many, many people have been thrown out of work because of this pandemic. They need help. They need solutions. They even need distractions and entertainment. And most likely, they need YOU.

As I write this, Amazon is looking to hire 100,000 employees as fast as possible. Why are they doing this? Because suddenly the world has gone virtual, and that includes shopping for tangible goods, too.

Are you familiar with direct marketing? We’re talking about sales-letters-in the-mail kind of thing. You don’t see as much of it as pre-internet, but it’s still a huge industry.

And do you know when a direct-marketer’s favorite time is? A recession. Because during a recession, people are at home with nothing to do but read the mail. These people want diversions, they want help, they want answers.

And if you can give it to them, they will gladly pay.

That is the attitude you need right now; that people WANT what you are offering, assuming it’s a good product that fills a need or desire.

I don’t know what you’re selling, but whatever it is, odds are people either want it or need it right now. Do you sell online marketing info? People the world over have just discovered the importance of having an online income. They need and want what you can offer them.

Do you sell health advice? People the world over suddenly have time to exercise, to learn meditation to calm their nerves, to discover herbs to take for their health, to learn how to eat healthy and so forth. They need your help NOW.

Do you teach a hobby? It doesn’t take long for people to get sick of binging Netflix and want to do something else instead, like learn more about their hobby. In fact, hobbies are much better distractions than television, and healthier, too. What can you teach them now? What product can you offer them that they can consume while they’re waiting this period out?

You get the point. Whatever it is that you offer, odds are there are folks who want it and need it now, in the middle of a pandemic.

Stop thinking about what people don’t want and start thinking about what they do want. And for goodness sake, stop thinking that your marketing is somehow intruding on them at a bad time, because this could be the very best time to put your offers in front of them, especially if you add in this next step:

Step 3: Tailor Your Marketing to the Times

People are Scared right now, with a capital “S”. They want answers. They are struggling to find hope. Acknowledge that and talk about that. Tell them you’re scared, too. Be there for them.

Do your customers need extra attention or hand-holding? Do it. Is there something your prospects need from you to feel you’re there for them? Create it and send it out. It might be as simple as an email that reassures them you are in the same boat they’re in and you’re there to support them.

Be there for your prospects – some of them are terrified right now and need your calming reassurance. Be the person who sends out the friendly, “How are you doing and can I help?” message, not just once, but repeatedly in your messages. Folks will remember that you were there for them long after this crisis has passed.

And they will be much more open to listening to you right now once they know how much you care.

Most of all, be the one who is positive and raises moral among your followers and customers. Right now the media stories and social media posts seem to be 90% or maybe even 98% negative.

I’ve had moments of reading two of the major newspapers when I thought I would hyperventilate or just throw up, because when you read this stuff it’s excruciatingly scary. People don’t want to be scared all the time.

It’s like going to a horror movie that never ends for weeks and months. No one would pay to see that movie, and they sure as heck don’t want to live through it.

Report good news, be positive, stay positive, make others feel positive and be the force that people can count on to lift them out of this fear that is permeating every facet of life right now.

Back to marketing – tailor your offerings to the situation. For example, if you sell “how to make money online” products, talk about how they’ve temporarily lost their job and wouldn’t it be great if they had an online income? Well here’s how they can do that.

If you sell health products, let them know this is the perfect opportunity to turn their health around, because without health, what do we have?

If you teach how to attract dates, tell them this is the time to study and become a pro at it, and when this crisis is over they’ll have more dates than they know what to do with.

While this is a global crisis, this is also perhaps the biggest opportunity of your life to help others. And that is exactly how you’ve got to look at this. You are not selling them stuff, you are helping them.

Yes, the end result is the same, but the path you take looks significantly different.

What can you do right now to best help your audience? You probably already know the answer. Now it’s just a matter of keeping your head in the right place and doing it.

Step 4: Have A Goal Bigger Than Yourself

This goes right along with what we’ve been saying… this is about helping your customers, not about you making sales. Don’t get me wrong, because I want you to make lots of money. But the best way to do it is to focus on helping and serving and that’s all the time, not just during pandemics.

What’s your goal? How about to help 1,000 people to do “X” in the next 3 months? If your niche is online marketing, your goal can be to help 1,000 people set up $500 a month recurring incomes. If your niche is health, your goal could be to help 2,000 people lose 10 pounds, or whatever.

Choose a goal that resonates with you. It should preferably be something that excites you so much, you can’t wait to get out of bed to work on it.

NOTE: It’s perfectly okay to have TWO interrelated goals. For example, to help 1,000 people start $500 a month recurring incomes, and for you to make “X” amount of money doing it. In fact, I recommend it.

Step 5: Exercise

Yes, exercise, every single day. I know this is a weird thing to put into a list of things to do to build your business, but it’s as important as anything else here.

Find exercise videos on YouTube, such as yoga, bodyweight exercises and so forth, and make it a practice to work out every single day. If it’s allowed where you live, go for a walk, too. Just stay well away from anyone else you might encounter. If you say hello to them, do it from at least 6 feet away.

If you don’t work out every day, you’ll go a little crazy. Your mind won’t work as well, you’ll be more inclined to watch TV than work on your goal, and when all of this is over you’ll find your thinking is fuzzy, your creativity is poor and you may have even gained a few pounds, too.

You are the architect of your reality. You. YOU. Not the people on the news. Not the government. Not the latest pandemic numbers or stock numbers or what the heck ever. You determine what happens in your life over these coming weeks.

5.5: Let the Pandemic do Your Marketing For You

Now it’s time to really have fun with this crisis. Yes, I said fun. When someone gets 50 emails screaming the world is ending and one email from you with 10 jokes about washing their hands, which one will they open?

The trick is to find ways to use the pandemic in your marketing. This is something that you will likely never, ever get to do again, so make the most of it.

I’m going to jot down a few ideas here, and hopefully you will take the ball and run with it.

  • Hand washing jokes
  • Pandemic jokes (in good taste)
  • Isolation jokes (notice a theme here? Humor will get your emails opened and read right now, I guarantee it.)
  • Beware of this pandemic scam
  • 5 pieces of good coronavirus news (you can send this daily)
  • How (Company X) is taking care of their laid off employees
  • 5 pandemic heroes you’ve personally met (super market employees, etc.)
  • 103 year old Chinese woman fully recovers from coronavirus
  • Tom Hanks wants a word with you (memes?)
  • 10 reasons to be happy about this crisis
  • Free roll of virtual toilet paper with every purchase
  • Feeling lonely because of social distancing? Free 15 minute coaching chat with your purchase
  • 45 healthy adults test first Coronavirus Vaccine

Positive news is a great way to start an email right now.

And if you’re wondering how you’ll transition from the news to your own marketing, just use a simple segue such as, “And here’s more good news…” or “To celebrate this great piece of news, I’m going to…”

Okay, there you have it. Bottom line, you get to choose how you respond to this crisis, and what you do during your time of isolation.

You can binge watch Netflix and eat popcorn until you puke. Or you can become a Phoenix or a Bennu, rise from the ashes and create your own destiny.

Categories
SEO & SEM The Iron Triangle Articles

SEO for Regular People

Search Engine Optimization (SEO) can be an intimidating term for regular people. Small business owners and emerging entrepreneurs often wonder how to use SEO to increase their website traffic and generate leads. We compiled some quality information about SEO and how to use SEO for regular people like you, no Computer Science degree required!

Business Insider gave us these keys to understanding and effectively using SEO:

Keywords, keywords, keywords!

You should be conscious of placing appropriate keywords throughout every aspect of your site: your titles, content, URLs, and image names. Think about your keywords as search terms — how would someone looking for information on this topic search for it?

The title tag and page header are the two most important spots to put keywords, PC World notes.

BEWARE: Putting ridiculous amounts of keywords on your site will get you labeled as a spammer, and 

search engine spiders are programmed to ignore sites guilty of “keyword-stuffing.” Be strategic in your keyword use.

Keywords, keywords, keywords!

Avoid Flash

Flash might look pretty, but it does nothing for your SEO. According to the Search Engine Journal, “Frames, Flash and AJAX all share a common problem – you can’t link to a single page… Don’t use Frames at all and use Flash and AJAX sparingly for best SEO results.”

“If you absolutely MUST have your main page as a splash page that is all Flash or one big image, place text and navigation links below the fold,” the post continues.

CONTENT

Your content needs to be fresh — updating regularly and often is crucial for increasing traffic.

“The best sites for users, and consequently for search engines, are full of oft-updated, useful information about a given service, product, topic or discipline,” MarketingVox explains.

One way to ensure that your site gets new content on a frequent basis is to integrate a blog. “Get the owner or CEO blogging. It’s priceless!” the Search Engine Journal suggests. An executive blog is an excellent way to reach out to your clients, create more opportunities for internal and external linking, while giving your site a more personal voice.

While ITIM Interactive Media is proud to offer professional SEO Consultancy Services, we want you, no matter what your budget, to better understand and integrate SEO strategies into the way you do business. Contact us to let us know how we can help you increase your Google rank, generate more leads, and create more business for you!

You can view an additional 7 SEO Basics from Business Insider by clicking here.

Source: http://www.businessinsider.com/10-basic-seo-tips-everyone-should-know-2010-1?op=1#ixzz2dluZGMYv

Categories
The Iron Triangle Articles

Reality Check: Does Your Local Business Pass The Online Test?

Many local businesses want to take the leap into online marketing and e-commerce, but many have no idea where to start. And for those who have taken the plunge and have gotten a website online, are you absolutely sure you’ve tackled all the important pieces to online business? Read the checklist below, mentally marking each item with either a YES or a NO.

___ My Local Website showcases perfectly what my business is.

The way your website comes across to your prospective customers will affect the way they view your business. Your website should make it clear what your business is, what it can do and/or provide for the client, and what your values are. The importance of this becomes quickly evident as more people search for you on the Internet.

___ My Local Website looks beautiful due to the use of professional graphics and design.

Besides having the correct content, the overall look of your website design is important. This doesn’t mean you have to own a slick, over-the-top design but the graphics you use should be professional enough to evoke and be engaging to your website visitors.

___ My Local Website is having a steady stream of traffic with new people visiting every day.

Traffic from new people visiting your Local Website is the lifeblood of your online business. You need to make sure you are using multiple maketing methods to get as much if that online traffic flow as you can.

___ My Local Website is actively selling products.

Many are surprised to learn that their website is supposed to be more than just an online business card. And yet your customers desire the convenience of buying from you online. However you must remember that you are not just selling products and services but also your brand.

___ My Local Website is equipped so that I may track where my customers are coming from.

Knowing how people are finding your site means you can beef up the weak areas or put extra time and resources in the strong areas.

__ I use social media and there are links on my site.
At the very least you’ll want to consider getting on Twitter and putting up a Facebook fan page.

__ I collect names and email addresses of my site visitors so I can market to them down the line.
This is huge! Offer something people want in exchange for their email address and you’ll have a targeted list of people who are interested in what you have to offer.

__ Other websites have links to my site.
This is called backlinking and it helps your site get higher up in the search rankings. The better your site sits in Google, the more traffic you get.

Don’t feel bad if you marked many of these No. You’re not alone. But you can turn that around and make these all Yeses and get ahead of your competitors. I’m here to answer your questions.

Categories
The Iron Triangle Articles Video Marketing

Want to grow your business more than ever before? Try videos!

Many small businesses are learning that using videos on their website gives positive results.

This is because videos shows the business owners as an expert in their field, helps build their brand name, and introduces the business to new customers in a fun and engaging way. Videos are also used to provide important information, offers customer testimonials from real people live on screen, and shows the real business owners behind the brand name. And these videos in turn creates trust, drives traffic, and increases sales.

With all these benefits, how can YOU use videos to grow your own business? Below are five proven methods that work when using videos on your website:

CUSTOMER TESTIMONIALS

By using real customers who are giving their own honest and candid feedback, you obtain a greater amount of trust than those who hire actors to read written testimonials (or worse, provide fake information in hope of getting more sales). This trust is called social proof, and with it you will sell more products and/or services.

VIDEO INTRODUCTION

This method is a very powerful one, as long as you follow one simple rule: be brief! No one wants to sit through 10 to 20 minutes of the store’s history lessons and the like. Instead, think of this introduction as your elevator pitch about your business, keeping it to three minutes or less. The best time we’ve found for today’s short attention spans is sixty-seconds to deliver your introduction.

VIDEO WALKTHROUGH

Unlike the introduction video, the walkthrough video is used to show your website visitors the page navigation and search function so that they may be able to find exactly what they are looking for. Also make sure that you show how they can get to your contact page or area so that they may ask questions or leave feedback.

HOW TO VIDEOS

When people are searching for information the number one videos that are watched are the “how to” kind. For proof of this simply look at HowCast which holds over 100,000 videos all showing how to do something – and they are making that number larger every day. What you can do is show your potential customers how to purchase the best product based on their needs, or even how to use your products correctly. As long as you are providing helping content your customers will love you for it, and word of mouth will grow.

QUESTIONS & ANSWER VIDEOS

Any business that has been open for at least a year has a list of questions they are asked all the time, over and over again. Provide great customer service by filming yourself answering these questions. Not only does this show the customer that you care but you also will cut down on your email responses as well.

So as you can see, placing videos on your website can and do have a tremendous influence on your business. But please be aware that there is more to video marketing and video SEO that you should know in order to get the greatest impact from your media efforts.

We at ITIM Interactive Media would love to help you realize the full potential of using video and would love to discuss it further with you. Please feel free to contact us or leave a comment below.

Categories
Social Media The Iron Triangle Articles

The One Secret That Will Place You Ahead Of Your Competition

Every business has competitors and yours is no exception. Let’s say you have a nice little ice cream shop and your biggest competition is just around the corner. So how do you sell more ice cream than him?

The secret is to add online marketing.

Here’s what you do if you’re a smart ice cream shop online marketer:

You have a website because people search online for types of ice creams shops, where they’re located, and if there are any coupons or specials available. Really!

You get a Facebook fan page up and offer a shot at a contest prize if they “Like” you and spread the word to their friends.

You get on Twitter and gather followers who are waiting for you to tweet about Twitter Only specials and other sweet tweet deals.

You ask people to tweet, email, or fill out an online order form with your bulk ice cream orders or special ice cream cake orders so you can have it all ready and waiting for them when they come in.

You ask for interaction on your website in order to build community. What’s your favorite flavor? What flavors would you like to see us offer? Tell me what your favorite creation of mix-ins would be? Should we have a karaoke night once a month?

You collect email addresses with a special form on your site and market to these people who are interested in your ice cream shop and your brand of ice cream.

Do you think your competitor is doing this? Probably not. That’s why it’s a great way to get ahead… way ahead.

Categories
The Iron Triangle Articles

Is One Of These 3 Reasons Why You Still Don’t Have Your Own Local Website?

I love small businesses; the people behind them are intelligent, creative, hard working, and focused! But I worry when I see them working harder than they have to on every aspect of their business.
They’re wearing all the hats and making things happen as best they can, yet they haven’t begun marketing online with a website. Having their own websiteplus give them a whole new world of customers.
Why don’t they have a website? These are the 3 reasons I’ve come across…

1. They don’t know what to do.

They’ve been in business long enough to know there’s always a steep learning curve with something new – the technical details, the marketing details, the necessary insider info.
Very true. A real amateurish-looking, poorly laid out website can do more harm than good. A website should be more than one page filled with ads. Building a website is something that can be learned and some aspects of it are easy, but it takes time. Which leads to objection #2.

2. They don’t have the time to mess with it.

They don’t have time to learn what to do, time to get it going, time to keep it going.
Agreed. That’s why there are companies like mine that specialize in setting up your website and even keeping it updated if you want.

3. They can’t afford to.

Their business is just starting off or they’re not in the position to afford “luxuries” like a website.
A website is a necessity today and I would argue it’s better to get it up as soon as possible so it can help bring in clients. People like to check your company out online, it gives them more of a sense of who you are, and they like to buy online. A website means customers are global, not just local, and that should tell you your chance to profit from your website can far outweigh the cost of getting a website designed and “put up”.

I hope it doesn’t sound like I’m harping, but adding the online component to your business is so important. It gets me jazzed because I know how to put it all together and make it work for you.

Categories
The Iron Triangle Articles Video Marketing

YouTube Marketing For Business Owners

In case you do not know, YouTube is an online video media storage website that allows visitors to upload and watch videos for free, and local business owners like yourself are starting to understand how much YouTube marketing will benefit their business.

Founded in 2005 by a few guys who say the amazing power that a video service would provide, YouTube has grown immensely, boasting over four million visitors in it’s first three months – and still grows even more today! On top of this, the typical YouTube user stays to watch videos for 15 to 30 minutes each day.

Seeing how valuable all of these visitors and video creators have been to the success of YouTube, Google purchased the website for $1.65 billion in 2006. This means that the world’s biggest and arguably best search engine has teamed up with the largest online video provider, which gives you the local business owner an immense advantage with YouTube marketing strategies.

In fact, according to the current statistics, YouTube is now up to 490 million unique visitors each and every month, and all added together these users are spending over 2.9 billion hours a month watching videos! The amazing fact is YouTube has grown bigger than popular sites like Craigslist, Blogger, eBay, and even MySpace!

And with technology also growing at such an astounding rate, YouTube marketing strategies can use High-Definition videos that show a true-to-life representation of your products and services, which entices more viewers to come check you and your local business website out.

So I can hear you ask: This is all well and good, but how does this apply to Internet Marketing?

With all this rapid growth, now is the time to take advantage of the video trends and create your own Youtube marketing strategy, thinking how you can best utilize video in your business. For instance, most local business owners that have taken the leap use YouTube advertising to spread their marketing message and drive targeted traffic back to their website. Just think of the increase in both sales and new customer clients coming your way due to seeing your videos on YouTube – you really do need to start using video today!

Now to begin using YouTube marketing to your advantage doesn’t mean you have to spend a lot of money – remember, YouTube hosts your videos for free! However you do need to consider what video software you want to use to create these videos, as well as what you want to use to capture your video message. It is true you can use your Smart-Phone to take video, but in my own experience a decent digital camcorder that can record HD video formats is a great investment.

After you obtain the needed items, here are some ideas on using YouTube marketing for your own local business:

Text sales pages into video content

Whenever I am faced with a long sales page I tend to scroll to the end of it pretty quickly. There is just too much to read and most of it is just not interesting enough. It would be much better to use one of the best kept YouTube marketing secrets and that is to convert the text sales page into a video sales page.

Moving content engages better with the viewer. Nobody likes to read so much text, but if you have a voice in the background or even a demonstration of the product you are promoting then you are giving out a great visual experience.

People are naturally visual people, having grown up with the cinema and television. We love to watch video content so do not be afraid to create videos.

Video testimonials

Have you ever received feedback in written form for any of your services? If so then go and dig these out because you can turn them into video testimonials. You show the text on screen and speak out loud the testimonial. This could be added of course to your video sales page.

Video articles

Do you publish articles or any kind of written content? Again this is a great candidate for YouTube marketing video content. Turn those dry text articles into video articles and get them loaded up onto YouTube.

Presentations

Ever given a presentation to an audience? Well now is the time to take the video camera out and film your next one. You can load this footage onto YouTube of course as part of your YouTube advertising strategy, but why not package it up into a product also. You can sell this on your website or on a DVD.

Conclusion

You need to imagine how a YouTube marketing video strategy is going to benefit your business. Do you really want your competitors to get ahead? Try turning those dry text based sales pages or articles into online video content and watch your profits climb.