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Advertising & Branding

How to Make $50 a Click

It used to be (way back in the day) that you could toss up any old website with junk content, slap on some Google Ads and make money.

People were putting up hundreds of these websites and making bank, until one day, without warning, Google slapped all of these folks back into the Stone Age.

It seems Google didn’t like the junk content on the sites, and frankly, Google had a good point.

After that, it was a lot harder to make money with Google ads on your site, even with good content. Usually this was because the amount you got paid per ad was just too little to make it worthwhile.

But there are still folks making serious money with this exact model.

And it’s not rocket science, either.

Go to Google Ads keyword planner, and find the most expensive words like online colleges, insurance, loans, mortgages and attorneys.

Choose a topic based on how much money you can earn per click. Yes, it probably won’t be a topic you’re excited about, so just get excited about the income.

Now build a website, create content and drive traffic.

Stop rolling your eyes. Yes, there’s work to be done. Building the site? That’s pretty easy. Just hire someone if you need to. Create content? Outsource it if you don’t want to.

Traffic? Okay, that one’s a little trickier. Either get good at SEO, or get good at spending $1 on advertising to make $2 in clicks. There are courses, and right now you’re probably stuck at home anyway. So go learn.

Or if you’re into social media, then go that route.

One more thing – you need to get approved by Google to run their ads, called AdSense. This used to be super easy, but now they’re kinda picky. Don’t apply until you find out the best way. Do your research. It’s not rocket science – you’ve just got to get it right, that’s all.

Having trouble getting Google to say yes? Approach them again after your site has a little history. In the meantime, use one of these to monetize your site:

I probably missed some, but you get the idea.

Recap: Pick a HIGH paying keyword, build a site around that keyword, monetize it with advertising (or affiliate products, if appropriate) and send traffic.

Yes, I know many of you have seen this model before, but are you doing it?

And for those of you who are just getting started with online marketing – you’ve got your plan, now get busy.

Profits? I’m guessing if you don’t dawdle, you can be making money in about 2 weeks or so.

Goal? $100 a day starting in 30 days is a good goal to begin with. Next goal? See if you can ramp it up to $1,000 a day.

You’ll make some mistakes along the way and you might even get frustrated with the whole thing at times. But if you keep going, you’ll get to the day when one click earns you dinner for two, and you’re getting more than just a few clicks every single day.

The key is in picking a HIGH paying keyword.

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Why Local Internet Marketing Matters to Small Businesses

Do you feel that your lack of information about local internet marketing is preventing you from making a key decision? So many people run into this: you have a key decision to make but don’t have enough information to make it. I recently came across the article below and it discusses local internet marketing in more detail than I have read before.

The key issues are discussed in detail and, there is even a list of important things to watch out for. Trying to make decision with only half the information can end up being quite costly. I hope you will find this article as helpful to you as it was for me.

Why Local Internet Marketing Matters to Small Businesses

Submitted by: Michael Bryksa

A couple years ago things were getting along well in Calgary. Business was on the rise. People had money to spend. Malls were all filled up and you?d rarely see a vacancy unless they were renovating or redesigning the store. Restaurants lined up the streets. Boutiques were everywhere. In short, the economy was booming.

Then the year 2009 rolled around and the term ?recession? came into the public consciousness. Restaurants were forced to shut down. Boutiques hung down their clothes and closed up shop. Many entrepreneurs gave up being entrepreneurs and took to finding a steady, full-time job, if there were still any. But not everything closed up for good. Some businesses proved the recession is no more than a small hurdle and that they are here to stay. What are they doing different?

They are engaged in local internet marketing.

The owners of these small businesses figured a long time ago that traditional marketing was no longer cutting it. Plus, traditional marketing is expensive. Local internet marketing on the other hand is cheap?almost free?and it provided just the right kind of exposure needed for a small business without throwing away a dime and a penny.

Local internet marketing is the use of online marketing strategies that target local, relevant customers. These days local internet marketing is essential for just about any type of small business it allows them to compete with larger corporations in terms of advertising without spending as much. It also helps get the word out about their businesses. Some even go so far as to say that local internet marketing is the future of business marketing.

Local internet marketing shot up in popularity several years ago when public behavior began showing drastic changes. More and more people were spending more and more time on the internet. Some folks didn?t mind not having a TV in the house as long as there?s a phone cable leading directly to their bedrooms. If people spent more time surfing than watching late-night shows, why advertise on TV? Local internet marketing was the answer small business owners had been looking for so long.

There are numerous ways for your business to engage in local internet marketing. For example, you could start with Twitter Local, a small desktop application designed to filter tweets by geographic location. Twitter is one of the most popular and widely-used social media service right now. So if you?re operating in Calgary, you could target local prospects using Twitter Local, and that is exactly what local internet marketing is all about.

Other options are Yahoo! local business listing, local business review websites, online Yellow Pages, Google web services such as Google Analytics, etc. You?d be hard-pressed to run out of local internet marketing ideas if you really take your time to look for them.

Small business owners should learn to thrive and utilize local internet marketing to the fullest extent. Invest a couple of hours every day to try and learn the ropes, and trust me when I say you?ll be reaping the generous rewards in no time at all.

About the Author: Calgary Internet Marketing is a great resource of up-to-date online marketing strategies and techniques for service professionals and small business owners in the Calgary area. Feel free to visit the website at Calgary Internet Marketing for more info on consultation services. Or you can simply visit the website simply for more related articles on online marketing.

Source: www.isnare.com

Permanent Link: http://www.isnare.com/?aid=585498&ca=InternetYou can never have too much information about such an important issue. Do you agree? Are you feeling better informed about the options you have? When all around you are scratching their heads, it’s a great feeling to have clear vision and know which direction you are heading.

If the above article helped your understanding of local internet marketing please pass on the word about our site. We would like to help everyone gain a better understanding of the options they have available.

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Rules For A Law Firm To Advertise On The Internet

If you would like to know more about small business marketing – then you will want to read this article. It includes plenty of information about this subject that is sure to help you better understand the ins and outs that seem to confuse most people. It really does not have to be difficult to understand.

The small business marketing information that follows is one way to look at this information, and after reading the article you are free to form your own opinion. Whether or not you agree with the subject matter is up to you, and you are certainly free to make up your own mind about the material presented here.

History: When the first legal company website was created, it just looked like billboards and many of them just looked like printed advertising materials. But, it did not take longer time for these firms to identify that the internet is different from other media and it has the ability to bring together the graphics for television, the attention of direct mail and the impulsiveness of radio marketing. The current day portals of legal firms are like full of marketing content and brochures and this provides the opportunity for the public to arrive at informed decisions when it comes to the selection of counsel.

Guidelines of American Bar Association: The American Bar Association shortly called as the ABA has issued an advice to the legal companies to frame the portal by thinking that web pages are subject to the similar rules of professional conduct that administer the other form of marketing. The law firms are suggested by the Association to add a disclaimer statement to their portals for the avoidance of unintentional perceptions and conflicts and for prevention of presentations and articles on their portals from being misconstrued.

Some years ago, when people are in need of the help of lawyers, they had no other option other than getting the recommendation of their friends and family members. But, nowadays, they are seeking the help of search engines like Google, Yahoo, MSN, etc.?. So, this opportunity can be rightly utilized by law firms and they can approach a marketing firm offering the service of internet marketing for lawyers so that they can effectively get their portal optimized in such a way that people searching via the internet can find the details about their firm.

All it takes for succeeding on internet marketing for lawyers is to get the help of the best marketing firm with a good level of experience in this area in such a way that the intended purpose can be rightly achieved.

Focusing on small business owners, Internet marketing for lawyers helps to create a unified marketing presence for their clients. Miami ad agencies help clients to create a vision, a plan, and a purpose. For more details about non-profit marketing in miami please visit us.

If you found this article insightful, please let us know. It’s your feedback that keeps us motivated to dig out the details. If there are any other issues you would like to see us addresses, again, just let us know and we will include them in future articles and newsletters.

This is your website. We cover the issues about small business marketing that matter to you. Please bookmark our site and let your friends know about us.

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Are You Looking For The Best Professional Web Design Services For Your Online Firm?

It’s not surprising many people are looking for information on internet marketing firm when it’s such a common issue for so many, yet, good information is hard to find. That’s why we have gathered everything you need to know, right here.

The article below goes directly to the heart of the matter and explains all sides of the issue. We hope it answers your particular questions.

We strive to keep our information up-to-date so that you can find everything you need to know, right here, on our website. Our researchers probe all the key media wires and inside sources to bring you the news while it is happening. Find it here and be the first to know.

Are Professional Web Design Services Essential For Your Online Marketing Campaign? Absolutely! If you want your online internet marketing campaign to be a raging success it is vital that you sign up for getting your website designed by professionals. Professionals always are conscious about the appearance of their work place, dressing and whole attitude and make sure that they do not give an unprofessional impression. Your website is the online representation of your business so it is essential that it looks professional too. Building a positive online image is important because it can help your company achieve high sales and online recognition. A website designed by professionals can help you gain the trust of internet users and turn them into your customers. They will only pay you for your products or services if they trust you. Popularity among users will improve the search engine ranking of your website and it will become more prominent on the internet and thus, more and more customers will come your way. Increase in sales, profit and revenue:

Your business directly benefits from Web Design Utah services because an exceptionally designed website pulls in more traffic and that means a rise in sales. The greater the number of people visiting your website, the greater the sales. The number of people visiting your website can also be increased through search engine optimization techniques but your business does not merely require clicks. It needs customers who will buy your products and generate profits for your company. This is only possible if you can impress the visitors through the design of your website and turn them into paying customers.

Maintenance and updates: Web Design services provided by professionals are not only about crafting and launching a great website for your firm. These services also include maintenance and support facilities for the client. The trends on the internet change on a daily basis and to update your website according to them you need professional help. You don?t have to spend your precious time on updating your website regularly and you can pay full attention to your customers.

Easy to get: These services are very easy to acquire and you don?t have to go through any lengthy or complex process. Open up your laptop and on Google Chrome or any other internet browser enter the website address www.ceclogics.com. The homepage of the official website of the company will soon upload. Take a tour of the website and using the site map open up web design and development services and place your order.

There are lots of issues to be considered about internet marketing firm, and those that are heavily into the subject are likely to want to know more. Even if this article serves as no more than an introduction, nothing stops you from putting the information to good use.

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How to Grow Your Internet Business Fast

Thanks for visiting our internet marketing for small business website. You will find the latest information, discussions about the pros and cons of each aspect, and also, a large community of readers who regularly share their ideas and opinions on the latest developments. It is as important now as it ever was to examine the issue carefully. After all, without the facts, how can we know we are making the right choice?

We recently came across the article below and we have posted it on our site because it addresses some of the unanswered questions and raises some new ones at the same time. If you like what you see here, be sure to come back and, let your friends know.

Here are a few useful tips for you if you earn your daily living from websites. Read on!

Go For a Good Color Scheme

Stick to a single color scheme. Do not apply too many colors on every page. If your company posses a logo like the web designing company in Manhattan or has a particular color theme it is a very good policy in designing. For starters, you can start by choosing 2-3 colors. Do not try to play with a variety colors when it comes to digital identity.

Opt for color schemes like

? White, yellow, red ? White, grey, red ? White and blue

If you are a beginner and get stuck with the color schemes, start browsing. You will find a variety of websites with good color schemes. Plan your site accordingly.

Select a template

If you can?t figure out a pattern you like, choose a template from the Internet. There are a variety of templates available over the net. All you need to do is sit and watch! You will witness hundreds of templates, which are free of cost. Well, not all templates are free cost. Along with them you also will observe many tricks and tips related to digital identity.

Easy navigation system

This is one of the most basic rules when you plan your website. You should make sure that your visitors can carry out their searches efficiently. You can display your navigation bar at the top or on the left hand side. As, most of the websites follow the same rule. Therefore, it is best to stay glued to the same rule, since most of the users are use to the same method.

Background

Make sure your visitors can gather all the information, while they visit your website. Avoid using dark blue, yellow or black background. Remember, the text should appear clear and plain. Also, say no to stylish fonts, which make the text appear clumsy.

No Excess Special Effects

It is completely okay if you use one or two special effects to pep up your website. As, too many effects distract the user from the content. Also, websites with special effects take a lot of time in downloading. This may turn off user and he/she may not visit your page. Therefore, this kind of chaos should be avoided.

Pay attention to content

Remember, content is the king. Your website needs to generate quality and unique content to grab the attention of the readers. Make sure your content is clear, simple and error free. Avoid plagiarism in your articles. Hence, you need to hire creative writers for your company.

With all of the above points you can start designing your website today!

Jareds Direct is a best web design company in Florida, USA. We deliver best internet marketing consulting services & making money for our clients.

It’s great to read that someone at least knows the ‘ins’ and ‘outs’, isn’t it? Amongst our readers, this article really turned the tide on the debate that was taking place.

Many readers have given us feedback to say they are going to tackle their internet marketing for small business in a very different way as a result. Will you?

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Get The Leading Competitive Edge in a Seamless Way Through Cutting Edge Internet Marketing Services

If you would like to know more about affordable seo company – then you will want to read this article. It includes plenty of information about this subject that is sure to help you better understand the ins and outs that seem to confuse most people. It really does not have to be difficult to understand.

The affordable seo company information that follows is one way to look at this information, and after reading the article you are free to form your own opinion. Whether or not you agree with the subject matter is up to you, and you are certainly free to make up your own mind about the material presented here.

There is no dearth of online marketing companies in Australia but not all can cater to your internet marketing needs in a customised and comprehensive way. You must select the company that has an excellent track record of success and has a sound market reputation. Also before zeroing in on the most suitable Internet marketing service provider, it is very important to have clear idea of your business needs and requirements such that you pay for only that which you need in an absolute way. If you are looking for a top notch website marketing company that will help you streamline your products promotion and get connected to your target customers in a seamless way then you can get in touch with Live Laugh Lead which is a leading internet marketing service provider in Canberra.”>The progress of a business company is largely determined by the quality of the products and services delivered as well as the ease and convenience in which these have been offered to the clients. In the present world of cut throat business competition it is very important to offer the best quality products and value added services to the clients in a cost effective and seamless manner. This alone can ensure that a business company would prosper and show remarkable progress in the market gaining the leading competitive edge and an enviable brand reputation. Whatever be the business domain, clients want only the very best of the products and services and thus they always like the company that offers the best value of their money.

In the present world, it is very important to have a dominant online presence such that a company easily is able to promote its products and services and attract a considerably large number of its clients. When it comes to dominating the market or gaining a superior competitive edge from its competitors then services of a top notch internet marketing company can prove to be quite indispensable. Whether your company is based in Canberra or in New Jersey, you must avail the services of the best search marketing company that can help you tap the potential of internet in the most profitable way and get your site the highest page rank on popular search engines.

When it comes to getting the complete range of internet marketing services for your business company in Australia then you must get in touch with a leading Seo company in Australia that will give you the desirable results in a cost effective and seamless way. In fact a top notch website marketing company employs proficient web designers, SEO experts, experienced copywriters, mobile app developers and others that offer specialised services to their clients as per their specific business needs and requirements.

There is no dearth of online marketing companies in Australia but not all can cater to your internet marketing needs in a customised and comprehensive way. You must select the company that has an excellent track record of success and has a sound market reputation. Also before zeroing in on the most suitable Internet marketing service provider, it is very important to have clear idea of your business needs and requirements such that you pay for only that which you need in an absolute way. If you are looking for a top notch website marketing company that will help you streamline your products promotion and get connected to your target customers in a seamless way then you can get in touch with Live Laugh Lead which is a leading internet marketing service provider in Canberra.

If you found this article insightful, please let us know. It’s your feedback that keeps us motivated to dig out the details. If there are any other issues you would like to see us addresses, again, just let us know and we will include them in future articles and newsletters.

This is your website. We cover the issues about affordable seo company that matter to you. Please bookmark our site and let your friends know about us.

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Can You Make Offline Advertising Work For You?

Offline advertising is quite a popular subject, and you will find some information in the article below. This should help you get started on your search for information. I hope you find the article relevant, and that you will share it with others. Do let us know what you think about the article.

Can You Make Offline Advertising Work For You?

Submitted by: Scott Lindsay

The popularity of the Internet changed the face of advertising forever, but it did not completely replace the more traditional, offline advertising strategies. Though these may not be of use to all types of work at home business it can prove to be a cost-effective way to gain new business in a regionally intense business.

Primarily, offline advertising would be best suited, but not limited to, businesses that offer a local service. This would include such businesses as an at home day care or computer servicing business. For both examples the customers you would be aiming to attract would be local or regional in scope. Parents may even choose a day care by the services that are closest to them to minimize travel time for young children, or choose a day care that is conveniently located on their way to work.

One of the methods people may be familiar with would be a classified ad in your local newspaper. There is usually a fee associated with this service so you will want to monitor how many customers it brings over a period of time. It would not be wise to cease using this form of advertising if they do not bring customers immediately, but you also would not want to continue them indefinitely if they fail to bring in a single customer.

Similar advertising space is sometimes available in the front of shop windows. Again for a fee you are able to post an advert for a purchased period of time. Your business phone book entry can also be upgraded for a fee to something more visible to information consumers.

Business cards are an inexpensive way to advertise. They can be handed out to people you meet as you go about other tasks. Similar results may be achieved by posting flyers in prominent places, where it is legal to do so. Many churches and community centers have a bulletin board and allow individuals to post information there.

For those who wish to branch out or try something different there are two other options. TV and radio advertising is not as inexpensive as taking out a classified ad, but it may not break the bank either, and you can target your audience more specifically and have the chance to reach more people. The drawback here is not only the cost, but also the fact that you would need someone to produce the spots and someone to appear in them although many broadcast facilities provide services with low cost or no cost options.

There are certain pieces of information that are essential in order to carry out your offline marketing strategies. You need to list a website address if you have one, as well as your phone number so people can contact you. If you don’t have a web site it might be appropriate to include a mailing address, or your home address in the case of an at home day care.

It would be foolish to completely ignore online advertising. Some people will use the Internet as their first place to search for services or products. Work with all of the tools available to you. Maximize all opportunities to make a success of your new business.

About the Author: Do you want to Work From Home? Access hundreds of Work At Home Jobs in one convenient location. Don’t Work At Home until you do a WAHCheck!

Source: www.isnare.com

Permanent Link: http://www.isnare.com/?aid=389150&ca=InternetIt’s great to read that someone at least knows the ‘ins’ and ‘outs’, isn’t it? Amongst our readers, this article really turned the tide on the debate that was taking place.

Many readers have given us feedback to say they are going to tackle their offline advertising in a very different way as a result. Will you?

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Brand Building Is Very Important

It’s not only celebrities who have their own individual brand. As the Web gets increasingly more social, it’s vital for one to take branding into consideration. Just like services and products, your personal brand informs someone about your unique qualities. Here is why it’s so important to think about.

Branding Builds Trust

When you’ve effectively constructed an individual brand, your clients and fans will much better comprehend why you do what you do. This builds trust and credibility, which are both important. When individuals understand and trust you, they’re more comfortable dealing with you and more likely to buy your services or products.

The Real You

On social media, everybody enjoys people who are real. They’re not into the sales talk or corporate image. Branding informs people not simply exactly what you do but what you stand for, which is even more important. Your brand vision is exactly what remains in individual’s minds, not the particular goods that you offer.

The Perceived Value

People react emotionally to brand names, much more so than to products or perks. When you’re well-branded, you have a name in your market. You’re seen as an essential gamer and this raises your value in your clients’ eyes. This also suggests you can charge more for your services.

Gaining Your Edge

Your personal brand helps you beat the competition by showing the special things that you offer. The competitors could win in various other locations, but they can’t compete with your special natural qualities. Branding helps you own special place in a particular niche in the marketplace.

Social Image Control

You’ve got a personal brand whether you realize it or not. Your personal brand is your reputation. Are you in control of it? When you manage your very own branding, you can take control. This enables you to much better deal with attacks or adverse remarks about you.

Build the Buzz

If you brand well, you can get a buzz going. Your name gets circulated by your happy customers and fans, and this indicates that you get even more business through referrals. Branding has a kind of snowball effect if you do it right.

Long Term Job Security

Job security is virtually non-existent today and your individual brand protects you against financial troubles. Even if you work for a big corporation, you’re a company of one. And, just like a company of numerous, your branding keeps you alive. If you’re a freelancer, it’s a crucial to survival.

How do you start developing your own brand? A great place to start is to look at various other successful individual brand names in your market. Follow them on social networks or check out their websites. Exactly what sets them apart? What’s their brand message? How do you feel about them? Look at all the different means they produce their personal brand name and take lessons from them. You can use these techniques to constructing your very own individual brand name.

Should You Be Yourself? Your Personality Is Your Brand!

When individuals talk about individual branding, they always inform you to be yourself. They say that the special character shining with your work helps to brand you. But for most of us, it’s frightening to expose too much. It’s just like going to a party where you don’t know anybody and wondering what to state or do. In the back of your mind, you’re saying, ‘But what if they don’t like me?’.

Always Be Real.

The professionals are right – you need to be yourself. Your personality, along with your guarantee of worth and quality, brand names you. You should to share your household, your hobbies, and your viewpoints. This makes you unique and unforgettable. It develops a relationship with your audience and the information of your personal life may resonate with your followers.

Online, individuals desire only realness and genuineness. They don’t like anything artificial, and they can smell it from a mile away. When you’re figuring in and they understand it, this will not construct the count on you want. It likewise turns you into somebody who doesn’t take a firm stand on anything, which is terrible for branding.

What If They Hate You?

If you’re afraid to let the real you show, that’s only natural. You need to show your personality much like dipping your toe into a cold pool to get utilized to it. Put something out there and see how your audience replies to it. Do you get likes and people commenting? Or do they all ignore the post?

Branding is about connecting with your audience, so keep track of the results of exactly what you do and readjust accordingly. If you show them photos of your children and they go bananas with the comments, keep it up. If you tell them about your enthusiasm for stamp collecting and get only z’s, don’t talk about it again.

Brand Awareness!

Before you share anything too personal, take a minute to consider what potential effect it may have. For instance, is it a touchy political or spiritual subject that may alienate half of your audience? Or is it benign? Picture the worst that can occur and ask yourself if you can deal with it.

Run everything with a filter to see if it appears fake or could be taken the wrong way. It’s fine to take some chances sometimes, but you should wait until your brand is reputable. Another thing that assists is to really know your audience well.

It’s Not About You.

Here’s a huge secret about individual branding that will save you a lot of trouble – It’s not only about you. In fact, your branding efforts are everything about your audience. Although you’re showcasing your achievements, your talents, your strengths, and your enthusiasms, it’s your promise to them that’s going to pay off. For everything you do, put yourself in their shoes and ask yourself, ‘Why should I care?’ That’s exactly what they’ll be doing.

What actually develops your brand name isn’t really the image that you produce or the individual pieces you share; it’s the work that you do. When you provide quality and really assist people, you’ll effectively brand name yourself.

5 Key Characteristics of a Stellar Personal or Business Brand.

The increase of social media has actually made it more vital than ever to have your own individual brand. Like an item brand, your personal brand informs individuals who you are and exactly what worth you bring to the world. Your personal brand name is your credibility and it’s important to take control of it, whether you’re an growing business or a job hunter. There are 5 crucial attributes that it needs to have.

1. Be Consistent

All your actions must be consistent with your brand name image. You’ll become known for something that you always do and you should not stray too far from it. When you’re consistent, it shows that you’re reliable, and this assists to develop your credibility. When you’re inconsistent, this creates a disconnect that’s not conducive to branding. Although you must be consistent, remember that your personal brand name isn’t really fixed. It should advance over time.

2. You Are Unique – One-Of-A-Kind

Individuality is essential due to the fact that your brand has to set you apart from everybody else. Nonetheless, you do not want to require uniqueness by trying to be something that you’re not. Rather, search for your natural qualities that are one-of-a-kind to you. Don’t produce it; discover it. Exactly what is your enthusiasm? Exactly what are you particularly proficient at? Exactly what makes you different? Search for the things you don’t see in others.

3. Make It Personal

The character of a business brand name is more vital to its fans than its actual services or products. This is no different for your individual brand. Show your personality as much as possible, particularly when communicating with individuals online. The majority of people want to be viewed as a friendly, generous, valuable, professional. Spend your time connecting with others and learning from them.

4. Be Memorable

Memorability is most likely the most important characteristic needed for personal branding. Even if you’re the world’s greatest blogger, if no one remembers your name 10 seconds later on, your branding has failed. Highlight a small number of characteristics or skills and do not try to be master at everything. These few things that you actually excel at will become connected to you in the minds of others. Be brazenly different and go against the grain. It will make you a leader rather than a fan.

5. Be Clear

Make sure that everything you produce shouts out loud exactly what it is you do, exactly what worth you provide, and how you’re unique. Don’t make individuals think about it and don’t be subtle. Tell the world exactly what it has to know about you in as a few carefully-chosen words as possible.

Individual branding is a fairly new concept and there isn’t a textbook that tells you how to do it. The best means to deal with your brand name is to see and learn. Identify those who brand themselves well and follow them. Study what they do and learn to do it yourself. Pay close attention to how their words and actions are constant, clear, one-of-a-kind, personal and memorable.

Finding the Right Help.

When you’re trying to find a branding company to contract out work to, check them out thoroughly. Check references, review their customer lists, and look at their portfolios. Speak to a live person before setting up the job and see to it that you can preserve control over everything they do. They must be receptive and reply to you quickly. Your individual branding is incredibly priceless and you must be extra mindful about who you employ.

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Does Your Website Have All The Pieces In Place?

Have you ever looked at a great website and analyzed what exactly is on it? This article talks about the extra pieces, besides the general writing, that make up a successful website.

One such “extra piece” is the use of videos. Not everyone likes to read so if you give your visual visitors something to look at, such as How To videos or a tour of your store, they’re more likely to stay around and see what you’re about.

An essential item for a website’s success is testimonials. If you have happy customers, put their letters or emails on your site. Potential clients like to know that others have gone before them and are happy with what you provide. The testimonials can also be videos if you have people who prefer to do it that way.

Another very important element, besides the written words (also known as content), is the use of graphics. I’m talking about eye-pleasing photos, charts, and clip art pictures that draw focus, make the web page interesting, and break up what would be considered a lot of text.

This next one is simple, yet so many websites overlook it – contact information. There is nothing more frustrating than looking all over a website and not finding a way to contact the site owner.

On every page of the website there should be an address, phone number, and email address. This is crucial to good customer service, and it makes a site look more legitimate and less suspicious.

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Advertising & Branding SEO & SEM The Iron Triangle Articles

Did Your Website Designer Have Basic Knowledge About SEO?

One thing that many local business owners do when looking to come online is hire the least expensive person they can find who at least appears qualified to build their website.

Sometimes they get lucky and the website comes out looking awesome, but looks can be deceiving!  Just looking great is not enough if the designer did not also take the time to ensure the website is also search engine optimized.

So why is SEO such a big deal for the web designer to know? Read on to see how Qaman from One SEO Company explains it:

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Why Your Web Designer Should Know About SEO?

Search engine optimization should be incorporated in your website development plan from the start to the finish. And it doesn’t end there. SEO is a continuous process that needs proper maintenance to keep your business at par, if not on the edge from your competitors. Hiring the right web designer who is also equipped with SEO skills is your first step in building a well-structured and optimized website. Always remember that a well-optimized and well-designed site offers better user experience and increases user engagement.

— Qaman Zaman, One SEO Company

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So as you can see, web design is much more than just making a pretty site.

But what if you already hired and paid a designer to make your local business website and now you don’t know how to fix the SEO problem? Not to worry! Contact ITIM Interactive Media today and we can discuss with you how we can help make things right for you and your local business.