It used to be (way back in the day) that you could toss up any old website with junk content, slap on some Google Ads and make money.
People were putting up hundreds of these websites and making bank, until one day, without warning, Google slapped all of these folks back into the Stone Age.
It seems Google didn’t like the junk content on the sites, and frankly, Google had a good point.
After that, it was a lot harder to make money with Google ads on your site, even with good content. Usually this was because the amount you got paid per ad was just too little to make it worthwhile.
But there are still folks making serious money with this exact model.
And it’s not rocket science, either.
Go to Google Ads keyword planner, and find the most expensive words like online colleges, insurance, loans, mortgages and attorneys.
Choose a topic based on how much money you can earn per click. Yes, it probably won’t be a topic you’re excited about, so just get excited about the income.
Now build a website, create content and drive traffic.
Stop rolling your eyes. Yes, there’s work to be done. Building the site? That’s pretty easy. Just hire someone if you need to. Create content? Outsource it if you don’t want to.
Traffic? Okay, that one’s a little trickier. Either get good at SEO, or get good at spending $1 on advertising to make $2 in clicks. There are courses, and right now you’re probably stuck at home anyway. So go learn.
Or if you’re into social media, then go that route.
One more thing – you need to get approved by Google to run their ads, called AdSense. This used to be super easy, but now they’re kinda picky. Don’t apply until you find out the best way. Do your research. It’s not rocket science – you’ve just got to get it right, that’s all.
Having trouble getting Google to say yes? Approach them again after your site has a little history. In the meantime, use one of these to monetize your site:
- Amazon Native Shopping Ads
- MadAds Media
- OIO Publisher
- SHE Media
- Sovrn/Commerce (formerly VigLink)
I probably missed some, but you get the idea.
Recap: Pick a HIGH paying keyword, build a site around that keyword, monetize it with advertising (or affiliate products, if appropriate) and send traffic.
Yes, I know many of you have seen this model before, but are you doing it?
And for those of you who are just getting started with online marketing – you’ve got your plan, now get busy.
Profits? I’m guessing if you don’t dawdle, you can be making money in about 2 weeks or so.
Goal? $100 a day starting in 30 days is a good goal to begin with. Next goal? See if you can ramp it up to $1,000 a day.
You’ll make some mistakes along the way and you might even get frustrated with the whole thing at times. But if you keep going, you’ll get to the day when one click earns you dinner for two, and you’re getting more than just a few clicks every single day.
The key is in picking a HIGH paying keyword.