Many small businesses are learning that using videos on their website gives positive results.
This is because videos shows the business owners as an expert in their field, helps build their brand name, and introduces the business to new customers in a fun and engaging way. Videos are also used to provide important information, offers customer testimonials from real people live on screen, and shows the real business owners behind the brand name. And these videos in turn creates trust, drives traffic, and increases sales.
With all these benefits, how can YOU use videos to grow your own business? Below are five proven methods that work when using videos on your website:
CUSTOMER TESTIMONIALS
By using real customers who are giving their own honest and candid feedback, you obtain a greater amount of trust than those who hire actors to read written testimonials (or worse, provide fake information in hope of getting more sales). This trust is called social proof, and with it you will sell more products and/or services.
VIDEO INTRODUCTION
This method is a very powerful one, as long as you follow one simple rule: be brief! No one wants to sit through 10 to 20 minutes of the store's history lessons and the like. Instead, think of this introduction as your elevator pitch about your business, keeping it to three minutes or less. The best time we've found for today's short attention spans is sixty-seconds to deliver your introduction.
VIDEO WALKTHROUGH
Unlike the introduction video, the walkthrough video is used to show your website visitors the page navigation and search function so that they may be able to find exactly what they are looking for. Also make sure that you show how they can get to your contact page or area so that they may ask questions or leave feedback.
HOW TO VIDEOS
When people are searching for information the number one videos that are watched are the “how to” kind. For proof of this simply look at HowCast which holds over 100,000 videos all showing how to do something – and they are making that number larger every day. What you can do is show your potential customers how to purchase the best product based on their needs, or even how to use your products correctly. As long as you are providing helping content your customers will love you for it, and word of mouth will grow.
QUESTIONS & ANSWER VIDEOS
Any business that has been open for at least a year has a list of questions they are asked all the time, over and over again. Provide great customer service by filming yourself answering these questions. Not only does this show the customer that you care but you also will cut down on your email responses as well.
So as you can see, placing videos on your website can and do have a tremendous influence on your business. But please be aware that there is more to video marketing and video SEO that you should know in order to get the greatest impact from your media efforts.
We at ITIM Interactive Media would love to help you realize the full potential of using video and would love to discuss it further with you. Please feel free to contact us or leave a comment below.