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Search Engine Optimization Promoting Local Business
Submitted by: Malcolm Bradley
Most people of a ‘certain age' ie over 40 are still wary of using computers and the internet. Sadly most people running businesses are of this ‘certain age' group and were brought up dominated in the era of TV, Radio and Print advertising.
This is the safe zone for them as they are familiar with it, can see hear and feel their ads and they are buying something they can actually see whereas promoting your business on the internet is quite a different kettle of fish.
Everyone needs to advertise their goods and services. However 87% of people will see an advertisement and then check online to find out a little more. This offers an opportunity for competitors to promote their business to people searching for more information by offering alternatives, cheaper price or other offers.
Most people researching online will not buy online they will in fact prefer to order offline by telephone or purchasing locally so, does that mean advertising on the internet is not worthwhile?
Certainly not! Businesses can capitalise on promotional budgets spent by the manufacturers and major retailers by optimizing their web presence for people researching. Doing this effectively will mean an increase in business as local suppliers for products and services advertised on TV and Radio.
Search engines offer extremely efficient means to attract new customers in a number of ways. Google, Yahoo & Bing offer paid advertising where you can opt to pay by the number of clicks made on a particular advertisement or by the number of times the ad is shown. These ads can normally be set up in just a few minutes.
Each of these search engines offer their own ‘local listings' allowing local retailers to promote their business ahead of even the major retailers in addition to any optimization work that goes on with the website.
Search Engine Optimization, or SEO as it is generally called, takes more time to bear fruition however unlike paid ads there is no charge for either the number of visits to the website nor a charge for how many times a link to a website is seen.
In a world where people no longer read daily newspapers and TV is being supplanted by people watching video on the Internet, local business can increase their margins by reducing their traditional advertising and increasing their exposure on search engines.
This will increasingly become more and more relevant as smart phones are now seen as the phone of choice by many. These smart phones, combined with Google's ability to geo-target the phone user's location allows local businesses even more opportunities to promote the products and services they supply via Google Maps and Google places.
The even better news for local business owners is that the Google Maps and Google Places offer free registration with opportunities to jump ahead of the queue on a search results page when searchers look for goods and services locally. It isn't guaranteed that you will appear as Google uses a very complicated matching algorithm. Sometimes local businesses appear in a block of 3, 7 or more other local listings and sometimes not at all but, as the service is free why wouldn't anyone utilise this service?
About the Author: More information on Local SEO Services for Local businesses can be found at www.localseoservices.ca Information on link building campaigns to aid local business optimization using local search methods can be found here.
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