Emailing your past customers and potential clients is a very important tool you can use to bring in more people to your physical business. Your emails can also keep your company name front and center so people don't forget about you and what you offer.
But with the number of emails people get these days and knowing they don't read half of what lands in their in-bins, it becomes more important than ever for your emails to stand out.
That doesn't mean using spammy subject lines or misleading titles to lure people in. It means using subject lines that have certain trigger words in them. This is crucial because if they don't even open your email, there's zero chance they'll act on what's inside.
The emails need to be formatted in such a way as to make them easier and quicker to read. There are simple things you can do to make the layout of your emails more inviting to read.
Did you know there are certain words you should not use in your emails or it will cause them to land in your subscribers' spam folders? It's pretty easy to avoid these words if you know what they are.
Your emails must have a purpose. Before you send one, make sure it has a call to action. This can be anything such as purchasing during your sale, contacting you for more info, visiting your website to do xyz, or coming in to your store in person for the abc event.
Writing emails is not that hard but crafting them so they stand out and get opened because the subscriber likes your emails is something else.